food for thought

Food for Thought: Industry Insights

Our Top Three Favorite CPG Activations of 2024

What makes an activation truly unforgettable? The best activations don’t just hand out samples—they engage the senses, spark emotions, and tell a story that leaves ...

Give Yourself a Hand – The Importance of Awards

In part two of our series on Thought Leadership we dive into awards and why they matter. Winning awards not only sets you apart as ...

Speak Up to Stand Out

PR strategies must be multifaceted. Speaking engagements position you/your company spokesperson as an industry authority, increasing your brand’s visibility and credibility at the same time. ...

Reputation and Community Building: Industry Recognition

Learn how industry awards can boost your brand's reputation and consumer engagement in our latest blog post here.

Reputation and Community Building: Partnership Marketing

Learn how to effectively collaborate and connect with other businesses, organizations, and people in your industry in this second blog in our series on Reputation ...

Up and Coming Companies from Natural Products Expo West 2023

The new products and innovations launched at Natural Products Expo West will soon become your new favorite natural snacks and meal staples.
Kuvy at the Boulder County Food Market

Good News in Good Food

Regenerative agriculture, local food system documentaries, and food-focused media outlets are highlighted in this month's "Good News In Good Food."

Top Trends from Natural Products Expo West 2022

Every year, the new products and innovations launched at the Natural Products Expo West trade show in Anaheim, CA are a preview of what will ...
Women gazing at laptop

Restaurant marketing in a pandemic: attracting customers

What you say and how you say it are the most important aspects of marketing. Why? Because marketing has the most impact when you make ...

On Earth Day, a local beekeeper shares his vision for the future

During this time of change and uncertainty, Tim Brod, a local beekeeper based in Longmont Colorado, encourages us to take some time to think about ...

share:

food for thought

Networking Tips and 2025 CPG Events

This month's blog gives tips on being a master networker and shares our "Top Food-Related Events to Attend in 2025."

learn more

2025 CPG Activations That Inspire Action

Best Activations of 2025 (so far!) It can be incredibly powerful for your potential customer to spend time "IRL" with your brand and products. At each of these "Best activations we’ve seen this year," the brands didn’t just show up—they connected, educated, and inspired. When mission, heart, and creativity lead the way, activations can really create ACTION (ie drive sales!!)

learn more

Hiring a PR Agency Series, Part II

We’re often asked: “How do I know when it’s the right time to hire a PR agency?” The broadstroke answer is: whenever you need help building or managing relationships with media, influencers, or strategic partners in your industry. 

learn more

follow us

the good food
agency

newsletter

Every month, the ROOT team digs deeper into good food and marketing trends, news and tips. Sign up here.