Good News in Good Food

Kuvy at the Boulder County Food Market

Here at ROOT, “the good food agency,” we’ve been passionately supporting good food since 2001.  We’re always on the lookout for new programs, public campaigns, partnerships, and community initiatives that …

Top Trends from Natural Products Expo West 2022

Every year, the new products and innovations launched at the Natural Products Expo West trade show in Anaheim, CA are a preview of what will soon appear on the shelves of your favorite grocery retailer. We’re all so happy Expo is back after a two-year hiatus! These emerging trends will soon become your new favorite snacks and meal staples. Read on for a glimpse into the near future.

COVID-19 and restaurants: weathering the storm

Colorado restaurants and their staff are trying to come to terms with the unfathomable blow: eight weeks of mandated closure of dining rooms as a defense against the outbreak of COVID-19.

PR and media relations in the millennial age

A lot has changed since we founded ROOT in 2001. Maybe you can relate.  There was no Twitter, Facebook, Instagram or Snapchat. Cell phones weren’t “smart” yet — most of …