the good food
the good food agency
ROOT is a seasoned and award winning PR, marketing and branding firm defined by our downright devotion to good food—to those who grow it, make it, sell it and bring it to life—and by a shared passion for helping better brands thrive.
River Bear Meats
After crafting quality meat products in-house at his restaurant Old Major, Chef Justin Brunson decided to start a meat company in 2018 and needed a strong sales and marketing strategy for launch.learn more
The Rio Grande Mexican Restaurants weren’t top of mind with the media, who were busy covering newer, trendier places. The Rio was evolving, but no one seemed to know it.learn more
For 15 years, Naturally Boulder's biggest event was held in person. COVID-19 forced the event online for the first time in 2020, and PR was needed to get the word out.learn more
what we do
food for thought
“Good people doing good things” - efforts that are giving us hope for the future
Here at ROOT, “the good food agency,” we’ve been passionately supporting good food since 2001. We’re always on the lookout for new programs, public campaigns, partnerships, and community initiatives that ...learn more
The Roots of ROOT - celebrating 21 years!
As we celebrate our 21st anniversary this month, we’re thinking back to how it all began. We’d love to say there was a glamorous or exceptional beginning that started the ...learn more
Rooted Women: For Silencia Cox, Every Day is Earth Day
Our life’s work is to support good people making a difference. As a woman-owned agency, we’re passionate about supporting women who put themselves out there to make the world a ...learn more
Every month, the ROOT team digs deeper into good food and marketing trends, news and tips. Sign up here.