the good food
the good food agency
ROOT is a seasoned PR, marketing and branding firm defined by our downright devotion to good food—to those who grow it, make it, sell it and bring it to life—and by a shared passion for helping better brands thrive.
River Bear Meats
After crafting quality meat products in-house at his restaurant Old Major, Chef Justin Brunson decided to start a meat company in 2018 and needed a strong sales and marketing strategy for launch.learn more
The Rio Grande Mexican Restaurants weren’t top of mind with the media, who were busy covering newer, trendier places. The Rio was evolving, but no one seemed to know it.learn more
For 15 years, Naturally Boulder's biggest event was held in person. COVID-19 forced the event online for the first time in 2020, and PR was needed to get the word out.learn more
what we do
food for thought
Staffing issues? Hire a fractional marketing team
In our COVID-insecure world, everything is different—including the employee landscape. Roughly 25% more workers than previously estimated will need to switch their occupation. Employee shortages are also popping up across the food ...learn more
Planning, Strategy and PR Tactics for Today
Our public relations account manager Emily Tracy recently led a webinar, “Planning, Strategy and PR Tactics for Today” as part of a series of webinars on marketing and PR that ...learn more
Branding: How to Stand Out for Success
Our brand and marketing strategist, Kristine Root, recently led a webinar, “Branding: How to Stand Out for Success” as part of a series of webinars on marketing that we’re offering ...learn more
Every month, the ROOT team digs deeper into good food and marketing trends, news and tips. Sign up here.