the good food
the good food agency
ROOT is a seasoned PR, marketing and branding firm defined by our downright devotion to good food—to those who grow it, make it, sell it and bring it to life—and by a shared passion for helping better brands thrive.
River Bear Meats
After crafting quality meat products in-house at his restaurant Old Major, Chef Justin Brunson decided to start a meat company in 2018 and needed a strong sales and marketing strategy for launch.learn more
The Rio Grande Mexican Restaurants weren’t top of mind with the media, who were busy covering newer, trendier places. The Rio was evolving, but no one seemed to know it.learn more
For 15 years, Naturally Boulder's biggest event was held in person. COVID-19 forced the event online for the first time in 2020, and PR was needed to get the word out.learn more
what we do
food for thought
Rooted Women: a Behind-the-Scenes Look at Women You Should Know
Our life’s work is to support good people making a difference. And as an all-female team, we have a soft spot for women who are passionately putting themselves out there, making the world a better place. With that in mind, we’re kicking off a new monthly series, Rooted Women, in which we’ll get up close and personal with women you should know. Our goal is to inspire you, not just by how impressive these women are, but by how human they are, and what they do to achieve extraordinary things.learn more
Dig In: Five Top Food Trends That Will Shape 2022
Our third annual ROOT Trends Forecast blog examines the rise of global flavors, the changing role of virtual kitchens, innovative restaurant-to-doorstep concepts, and a few trends that may surprise you.learn more
Thought leadership: five ways to capitalize on your media hits
You landed that big media hit and now your company name is up in lights. Don’t just post a link with a caption, take advantage of these tips on how to gain that thought leadership you deserve.learn more
Every month, the ROOT team digs deeper into good food and marketing trends, news and tips. Sign up here.