about us

We’re connectors. We’re go-getters. We eat really well and laugh often.

We’ve been passionately supporting food since 2001. And not just any food—good food. Good because it tells a story. Good because it’s grown with purpose, or made with a whole lotta heart. Good because it’s honest, intentional, approachable and appealing to the senses, like all the best things and people are.

We believe ROOT’s work is our contribution to the good food movement. We salivate over what’s possible in the food space and use our expertise to build a bigger footprint for better brands. We celebrate our clients and savor their success because we know that more good food in the world benefits us all.

We’re big-thinkers with ideas at the ready.
We’re a heart-forward team that loves people and loves our work.
We’re passionate about creating change.
We’re serious. We’re fun. And we’re serious about having fun.


Kuvy Ax

FounderKuvy Ax is ROOT’s founder and owner. She’s has been helping shine a spotlight on exceptional food and beverage companies and organizations for more than two decades.

Kristine Root

Marketing and Brand StrategistKristine Root is a branding and marketing authority with over a decade of experience leading market research, positioning, brand development, and planning for food brands.

Lauren Nischan

Marketing Account Manager
Lauren Nischan, ROOT: the good food agency’s Marketing Manager, built her career over the last 15 years excelling in various sectors of the food industry. After receiving a degree from…

Emily Tracy

Senior PR Account ManagerTracy has seven years of experience in food, beverage and hospitality PR. Emily was drawn to PR from her desire to support the small businesses who create the foundation of strong communities.

Josephine Agrawal

Social Media Strategist/Trainer Josephine Agrawal is a grammar-obsessed marketing conference nerd who brings 6+ years of digital marketing experience in social media, content strategy and brand voice development to the table.

Gianna Lapiana

Administrative Assistant Gianna is a recent college graduate from the University of Colorado in Boulder, where she majored in public relations and completed a minor in business. Prior to working at ROOT, she held a marketing internship…

the good food


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