about us

We’re connectors. We’re go-getters. We eat really well and laugh often.

We’ve been passionately supporting food since 2001. And not just any food—good food. Good because it tells a story. Good because it’s grown with purpose, or made with a whole lotta heart. Good because it’s honest, intentional, approachable and appealing to the senses, like all the best things and people are.

We believe ROOT’s work is our contribution to the good food movement. We salivate over what’s possible in the food space and use our expertise to build a bigger footprint for better brands. We celebrate our clients and savor their success because we know that more good food in the world benefits us all.

We’re big-thinkers with ideas at the ready.
We’re a heart-forward team that loves people and loves our work.
We’re passionate about creating change.
We’re serious. We’re fun. And we’re serious about having fun.


Kuvy Ax

FounderKuvy Ax is ROOT’s founder and owner. She’s has been helping shine a spotlight on exceptional food and beverage companies and organizations for more than two decades.

Emily Tracy

Senior PR Account Manager
Emily Tracy has nearly a decade of experience in food, beverage and hospitality PR. Emily was drawn to PR from her desire to support the small businesses who create the foundation of strong communities.

Amy Ruddy Rouyer

Amy Ruddy Rouyer

Senior PR Account Manager
Amy has decades of experience as a brand journalist and PR professional in the agricultural, commercial, governmental, bioscience, environmental, and healthcare industries.

Kindra Vickers

Kindra Vickers

Digital Marketing Consultant
Kindra Vickers is an experienced digital marketing manager, specializing in social media and email marketing strategy for the food and beverage industries.  

the good food


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