about us

We’re connectors. We’re go-getters. We eat really well and laugh often.

We’ve been passionately supporting food since 2001. And not just any food—good food. Good because it tells a story. Good because it’s grown with purpose, or made with a whole lotta heart. Good because it’s honest, intentional, approachable and appealing to the senses, like all the best things and people are.

We believe ROOT’s work is our contribution to the good food movement. We salivate over what’s possible in the food space and use our expertise to build a bigger footprint for better brands. We celebrate our clients and savor their success because we know that more good food in the world benefits us all.

We’re big-thinkers with ideas at the ready.
We’re a heart-forward team that loves people and loves our work.
We’re passionate about creating change.
We’re serious. We’re fun. And we’re serious about having fun.


Kuvy Ax

FounderKuvy Ax is ROOT’s founder and owner. She’s has been helping shine a spotlight on exceptional food and beverage companies and organizations for more than two decades.

Emily Tracy

Senior PR Account Manager
Emily Tracy has nearly a decade of experience in food, beverage and hospitality PR. Emily was drawn to PR from her desire to support the small businesses who create the foundation of strong communities.

Heather Collins

Heather Collins

Senior PR Account Manager
For nearly two decades, Heather Collins has built effective marketing and communications strategies for food brands, restaurants, events, and organizations. 

Gianna Lapiana

Administrative Assistant Gianna is a recent college graduate from the University of Colorado in Boulder, where she majored in public relations and completed a minor in business. Prior to working at ROOT, she held a marketing internship…

the good food


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