food for thought

Food for Thought: Tips and Tricks

Reputation and Community Building: Events and Networking

This month's blog gives tips on being a master networker and shares our "Top Food-Related Events to Attend in 2025."
Woman looking at laptop with a glass of milk in the foreground

The Ultimate Guide to LinkedIn Sales and Marketing That Will Grow Your Business

Build your successful LinkedIn presence for your business and personal profiles using our tips, resources, and strategies.

Give Yourself a Hand – The Importance of Awards

In part two of our series on Thought Leadership we dive into awards and why they matter. Winning awards not only sets you apart as ...

Speak Up to Stand Out

PR strategies must be multifaceted. Speaking engagements position you/your company spokesperson as an industry authority, increasing your brand’s visibility and credibility at the same time. ...

Give Yourself the Gift of Coverage: How to Get Featured in (Holiday) Gift Guides

Gift guides can be huge sales drivers for companies who sell “giftable” products – especially if you ship nationwide. Holiday gift guides often publish in ...

The Newbie’s Guide to Affiliate Marketing

With Mother's Day and Father's Day coming up - and their respective gift guides - now is a great time to sign up for an ...

Working With Media: Farmers & Producers

Markets are about to open and media is getting ready to cover that. Check out our blog post for advice on grabbing their attention and ...

Reputation and Community Building: Industry Recognition

Learn how industry awards can boost your brand's reputation and consumer engagement in our latest blog post here.

Reputation and Community Building: Partnership Marketing

Learn how to effectively collaborate and connect with other businesses, organizations, and people in your industry in this second blog in our series on Reputation ...

Thought leadership: five ways to capitalize on your media hits

Here are five effective ways to capitalize on your media hits for maximum brand exposure.

food for thought

2025 CPG Activations That Inspire Action

Best Activations of 2025 (so far!) It can be incredibly powerful for your potential customer to spend time "IRL" with your brand and products. At each of these "Best activations we’ve seen this year," the brands didn’t just show up—they connected, educated, and inspired. When mission, heart, and creativity lead the way, activations can really create ACTION (ie drive sales!!)

learn more

Hiring a PR Agency Series, Part II

We’re often asked: “How do I know when it’s the right time to hire a PR agency?” The broadstroke answer is: whenever you need help building or managing relationships with media, influencers, or strategic partners in your industry. 

learn more

Hiring a PR Agency Series, Part I

Trying to decide if you should hire a PR agency? So many questions to answer - what exactly IS PR? Should you sign on with a PR agency or work with influencers? If PR, WHEN should you hire a PR agency? And how do you pick the right agency - what questions should you ask beforehand and in an interview to find the right fit?

learn more

follow us

the good food
agency

newsletter

Every month, the ROOT team digs deeper into good food and marketing trends, news and tips. Sign up here.