Rye Society
Jerrod Rosen needed help getting the word out about his new deli, Rye Society Deli and Pickelry. They chose Denver’s RiNo neighborhood for their first location, which is an area that had one of the highest restaurant opening rates in the city.
Old Major
Chef Justin Brunson opened Old Major in Denver’s Highlands neighborhood to critical acclaim in 2013. However, staying at the top of diners’ minds is difficult to do when neighborhood dining habits shift, and “hot” new places start opening left and right.
Rio Grande Mexican Restaurants – (Paid) Influencer Partnerships
The Rio’s long-held values of “loving thy community” have helped the multi-unit restaurant to grow to an extent, but without being communicated clearly the Rio was falling short of its powerful potential.
Aloy Modern Thai
Most Denverites hadn’t considered the idea of Thai food being farm to table, and more than just Pad Thai and noodle soups. Some serious PR was needed to introduce such a brand new concept to Denver.
The Squeaky Bean
In 2012, The Squeaky Bean was the first restaurant to receive a perfect FOUR stars from The Denver Post. Fast forward to 2014, and The Squeaky Bean received a 2-star review from The Denver Post; and then to 2015, when they were barely mentioned by the press at all.
La Loma
After 40 years in their landmark location in Jefferson Park, the owners learned the building would be knocked down. Communicating their move to their legions of fans, while recognizing the need to create new regulars was nerve-wracking.
Frasca Food and Wine
In 2004, the launch of arguably the first truly world-class restaurant to open in Boulder, Colo., Frasca Food and Wine. There was a need to convey the promise of exceptional quality and customer service without being seen as a “special occasion only.”
Rio Grande Mexican Restaurants – (Unpaid) Influencer Partnerships
With a target audience of mostly Gen Z and millennials, it was time to bring in the heavy hitters to share the news of the Rio’s focus on high-quality, fresh and seasonal, locally-sourced food offerings to social media.
Snarf’s Sandwiches
In more than 20 years delighting sandwich lovers, Snarf’s Sandwiches had never formally developed their brand identity. ROOT developed a brand foundation to ensure the Snarf’s brand core was clear, vibrant, and contagious.
First Bite: Boulder County Restaurant Week
First Bite: Boulder County Restaurant Week had been a beloved community event for more than a decade, but lacked deep, intrinsic connections to the community. A new owner was looking to make the event more impactful for diners.
