case study

Chocolate Lab

Unusual offerings capture media and influencer attention for the Chocolate Lab

Challenge

Chocolate Lab owner Phil Simonson had a small chocolate case crammed into a cheese shop, and had long dreamed of owning his own restaurant where chocolate was an ingredient in every dish. When the time came to open his own restaurant and chocolate shop on E. Colfax, Chocolate Lab, he hired ROOT to launch his one-of-a-kind concept.

Results

Our unique grand opening party activities resonated well with the media and influencers. Chocolate Lab received glowing media placements from every targeted placement, which included key messaging phrases like “highly acclaimed,” “unique feel,” and “if there’s one thing not to skip on, it’s the cocktail menu.” To this day, Chocolate Lab receives the highest of praise, and Phil has managed to keep his small chocolate shop alive despite COVID-19 hurdles with sights on additional outposts.

Solution

We threw a fun and unusual launch party where the media and influencers created their own savory food and chocolate combinations that made for eye-opening and eye-catching stories and Instagram posts, and of course, we sent them home with truffles and make-your-own s’mores kits.

In Their Own Words:

“Kuvy brought a fun and exciting energy to our space. The launch party for our restaurant had a lot of bloggers and connected people and ended up getting us a lot of publicity. We greatly appreciate the services ROOT Marketing & PR provided and recommend them for your opening. When we were expanding from just a chocolate shop to adding a restaurant as well, ROOT Marketing & PR really helped put us on the map. They were fun and easy to work with. We got a ton of media hits in all the right places, and that momentum is still carrying us through today.”

Phil Simonson – Chief Mad Scientist, Chocolate Lab

Challenge

Chocolate Lab owner Phil Simonson had a small chocolate case crammed into a cheese shop, and had long dreamed of owning his own restaurant where chocolate was an ingredient in every dish. When the time came to open his own restaurant and chocolate shop on E. Colfax, Chocolate Lab, he hired ROOT to launch his one-of-a-kind concept.

Solution

We threw a fun and unusual launch party where the media and influencers created their own savory food and chocolate combinations that made for eye-opening and eye-catching stories and Instagram posts, and of course, we sent them home with truffles and make-your-own s’mores kits.

Results

Our unique grand opening party activities resonated well with the media and influencers. Chocolate Lab received glowing media placements from every targeted placement, which included key messaging phrases like “highly acclaimed,” “unique feel,” and “if there’s one thing not to skip on, it’s the cocktail menu.” To this day, Chocolate Lab receives the highest of praise, and Phil has managed to keep his small chocolate shop alive despite COVID-19 hurdles with sights on additional outposts.

In Their Own Words:

“Kuvy brought a fun and exciting energy to our space. The launch party for our restaurant had a lot of bloggers and connected people and ended up getting us a lot of publicity. We greatly appreciate the services ROOT Marketing & PR provided and recommend them for your opening. When we were expanding from just a chocolate shop to adding a restaurant as well, ROOT Marketing & PR really helped put us on the map. They were fun and easy to work with. We got a ton of media hits in all the right places, and that momentum is still carrying us through today.”

Phil Simonson – Chief Mad Scientist, Chocolate Lab

a few media hits

related work

Case study

Naturally Boulder

For 15 years, Naturally Boulder's biggest event was held in person. COVID-19 forced the event online for the first time in 2020, and PR was needed to get the word out.

learn more
Case study

The Rio

The Rio Grande Mexican Restaurants weren’t top of mind with the media, who were busy covering newer, trendier places. The Rio was evolving, but no one seemed to know it.

learn more
Case study

BCFM

When the pandemic first hit, the future of in-person markets seemed grim for the indefinite future, and Boulder County Farmers Markets wasn't sure how they were going to survive.

learn more

the good food
agency

newsletter

Every month, the ROOT team digs deeper into good food and marketing trends, news and tips. Sign up here.