ChefReady-PR
ChefReady virtual kitchen was entering the Denver market at a time when the public wasn’t educated on what a virtual kitchen was – or worse, had negative connotations of the delivery-only aspects of them.
CANDELA Organic
CANDELA is the only ethical and socially responsible natural and organic supplier for personal care brands. They held strong partnerships in European and Asian markets, but CANDELA lacked a presence in the U.S. market.
Boulder County Farmers Markets – PR
When the pandemic first hit, the future of in-person markets seemed grim for the indefinite future, and Boulder County Farmers Markets wasn’t sure how they were going to survive.
Clear Fork Cider
Clear Fork Cider makes exceptional small batch craft cider, but you couldn’t tell at a first glance. With a new taproom and a stellar product line to show off, the cider maker needed to revisit positioning and product strategy to support their growth goals.
Rye Society
Jerrod Rosen needed help getting the word out about his new deli, Rye Society Deli and Pickelry. They chose Denver’s RiNo neighborhood for their first location, which is an area that had one of the highest restaurant opening rates in the city.
Old Major
Chef Justin Brunson opened Old Major in Denver’s Highlands neighborhood to critical acclaim. However, staying at the top of diners’ minds is difficult to do when neighborhood dining habits shift, and “hot” new places start opening left and right.
Rio Grande Mexican Restaurants – (Paid) Influencer Partnerships
The Rio’s long-held values of “loving thy community” have helped the multi-unit restaurant to grow to an extent, but without being communicated clearly the Rio was falling short of its powerful potential.
Aloy Modern Thai
Most Denverites hadn’t considered the idea of Thai food being farm to table, and more than just Pad Thai and noodle soups. Some serious PR was needed to introduce such a brand new concept to Denver.
The Squeaky Bean
The Squeaky Bean was the first restaurant to receive a perfect FOUR stars from The Denver Post. Fast forward two years, and The Squeaky Bean received a 2-star review from The Denver Post; and then a year later, when they were barely mentioned by the press at all.
La Loma
After 40 years in their landmark location in Jefferson Park, the owners learned the building would be knocked down. Communicating their move to their legions of fans, while recognizing the need to create new regulars was nerve-wracking.