case study

Rye Society

Rye Society taps into PR, reaching more than 20 million people through an effective and creative restaurant launch

Challenge

Jerrod Rosen, a fourth generation Coloradoan with a background working with Danny Meyer and Thomas Keller, needed help getting the word out about his new deli, Rye Society Deli and Pickelry. They chose Denver’s RiNo neighborhood for their first location, which is an area that had one of the highest restaurant opening rates in the city.

Results

Following the media events and targeted pitching, Rye Society media mentions were seen by more than 20 million people across both local and national media outlets, including MSN, Conde Nast Traveler, Eater, and New York’s Nosher. Local food writers became regulars at the restaurant.

Solution

What better way to promote a restaurant opening than hosting a series of media events? First, we sent out a press release with personalized pitches. We then hosted a media-only event focusing on the opening itself. This was followed up by dozens of scheduled influencer dine-in’s and one-on-one interviews. Once the restaurant was open, we scheduled a second media event where Jerrod’s Aunt Cindy taught select media how to make her housemade rugelach, one of their most popular menu items, and co-owner Justin Kutner demonstrated how to make their secret family pickle recipe.

In Their Own Words:

“What can I say about Kuvy that hasn’t been said by her multitude of clients? She’s smart, savvy, quick, and efficient. She understands your budget, your priorities, and the deadlines you’re up against. She sees them as opportunities – not obstacles. She knows everyone in the biz and is a relentless networker and connector. She’s got the chops, the experience, and the wit to get it done. We saw our earned media placements hit almost immediately once we hired Kuvy and ROOT Marketing & PR, and we haven’t looked back.”

Justin Kutner, Marketing Director, Rye Society

Challenge

Jerrod Rosen, a fourth generation Coloradoan with a background working with Danny Meyer and Thomas Keller, needed help getting the word out about his new deli, Rye Society Deli and Pickelry. They chose Denver’s RiNo neighborhood for their first location, which is an area that had one of the highest restaurant opening rates in the city.

Solution

What better way to promote a restaurant opening than hosting a series of media events? First, we sent out a press release with personalized pitches. We then hosted a media-only event focusing on the opening itself. This was followed up by dozens of scheduled influencer dine-in’s and one-on-one interviews. Once the restaurant was open, we scheduled a second media event where Jerrod’s Aunt Cindy taught select media how to make her housemade rugelach, one of their most popular menu items, and co-owner Justin Kutner demonstrated how to make their secret family pickle recipe.

Results

Following the media events and targeted pitching, Rye Society media mentions were seen by more than 20 million people across both local and national media outlets, including MSN, Conde Nast Traveler, Eater, and New York’s Nosher. Local food writers became regulars at the restaurant.

In Their Own Words:

“What can I say about Kuvy that hasn’t been said by her multitude of clients? She’s smart, savvy, quick, and efficient. She understands your budget, your priorities, and the deadlines you’re up against. She sees them as opportunities – not obstacles. She knows everyone in the biz and is a relentless networker and connector. She’s got the chops, the experience, and the wit to get it done. We saw our earned media placements hit almost immediately once we hired Kuvy and ROOT Marketing & PR, and we haven’t looked back.”

Justin Kutner, Marketing Director, Rye Society

a few media hits

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