case study

Clear Fork Cider

How Clear Fork Cider leveraged a brand refresh to tell their story, and position for growth amid the pandemic

Challenge

Clear Fork Cider makes exceptional small batch craft cider, but you couldn’t tell at a first glance. With a new taproom and a stellar product line to show off, the cider maker needed to revisit positioning and product strategy to support their growth goals.

Results

Starting with company, consumer and competitive research, ROOT helped Clear Fork Cider clarify brand position and strategy, then integrate the strategy into a new look and stronger message for the brand. The new look was designed to place their authentic and impressive brand story front and center at every touch point through a combination of brand language and visual storytelling.

Solution

To meet these challenges, Clear Fork Cider needed support defining the brand strategy, refreshing the brand foundation, developing a messaging architecture and integrating these elements into every aspect of their brand presence.

In Their Own Words

“We worked closely with ROOT Marketing & PR to create new labels for our cidery and to completely overhaul our website. We are just thrilled with the results. The labels are gorgeous and really do a great job or defining and representing our brand. The website is much improved, as well: easier to read and understand; cleaner and more visually appealing; and fantastic at getting our brand message to our customers and the public. We think the time and money invested in the process will more than pay for itself, and we found working with ROOT engaging and satisfying.”

Owner Jay Kenney

Challenge

Clear Fork Cider makes exceptional small batch craft cider, but you couldn’t tell at a first glance. With a new taproom and a stellar product line to show off, the cider maker needed to revisit positioning and product strategy to support their growth goals.

Solution

To meet these challenges, Clear Fork Cider needed support defining the brand strategy, refreshing the brand foundation, developing a messaging architecture and integrating these elements into every aspect of their brand presence.

Results

Starting with company, consumer and competitive research, ROOT helped Clear Fork Cider clarify brand position and strategy, then integrate the strategy into a new look and stronger message for the brand. The new look was designed to place their authentic and impressive brand story front and center at every touch point through a combination of brand language and visual storytelling.

In Their Own Words:

“We worked closely with ROOT Marketing & PR to create new labels for our cidery and to completely overhaul our website. We are just thrilled with the results. The labels are gorgeous and really do a great job or defining and representing our brand. The website is much improved, as well: easier to read and understand; cleaner and more visually appealing; and fantastic at getting our brand message to our customers and the public. We think the time and money invested in the process will more than pay for itself, and we found working with ROOT engaging and satisfying.”

Owner Jay Kenney

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