case study

Rio Grande Mexican Restaurants – (Paid) Influencer Partnerships

Paid influencer partnerships increase Rio’s visibility in all the right places

Challenge

A Colorado staple for more than 30 years, the Rio Grande Mexican Restaurant’s long-held values of “loving thy community, environmental stewardship, and treating customers like they were familia” have helped the multi-unit restaurant to grow to an extent, but without being communicated clearly the Rio was falling short of their powerful potential.

Results

In the first month alone, promoting Harvest Days and the Rio’s focus on local food, we achieved 4,385 total impressions; 1,119 likes; 112 Comments; 12 Shares; and 14 Saves. By the end of the five months the Rio was able to successfully shift their customer demographic to match their target customer and increase impact across their digital footprint. The campaign supported the Rio’s goal to become known for their LGBTQ+ allyship, as well as enhanced their performance on PPC resulting in the lowest CPM’s in their history, while increasing click-through-rates by 83%.

Solution

With a core target audience made of mostly Gen Z and millennials, the Rio hired ROOT Marketing & PR to coordinate strategic influencer partnerships, and manage five months of carefully directed influencer content. The primary goals included building brand awareness, speaking to specific topics, sharing targeted messaging, and increasing sales for the Rio. ROOT researched and secured long-term partnerships with niche influencers in areas that fit the messages the Rio wanted to promote, such as high quality food, and support for the LGBTQ community. We built and grew partnerships with Denver area power influencers such as Cassidy Eats, Mountains and Mimosas, and The Hungry Hungry Hipsters.

In Their Own Words:

“Thank you so much for everything. You’ve done a wonderful job and I’ve loved partnering with you.”

Becky Herman, Fadduh/Rio, Marketing Director

Challenge

A Colorado staple for more than 30 years, the Rio Grande Mexican Restaurant’s long-held values of “loving thy community, environmental stewardship, and treating customers like they were familia” have helped the multi-unit restaurant to grow to an extent, but without being communicated clearly the Rio was falling short of their powerful potential.

Solution

With a core target audience made of mostly Gen Z and millennials, the Rio hired ROOT Marketing & PR to coordinate strategic influencer partnerships, and manage five months of carefully directed influencer content. The primary goals included building brand awareness, speaking to specific topics, sharing targeted messaging, and increasing sales for the Rio. ROOT researched and secured long-term partnerships with niche influencers in areas that fit the messages the Rio wanted to promote, such as high quality food, and support for the LGBTQ community. We built and grew partnerships with Denver area power influencers such as Cassidy Eats, Mountains and Mimosas, and The Hungry Hungry Hipsters.

Results

In the first month alone, promoting Harvest Days and the Rio’s focus on local food, we achieved 4,385 total impressions; 1,119 likes; 112 Comments; 12 Shares; and 14 Saves. By the end of the five months the Rio was able to successfully shift their customer demographic to match their target customer and increase impact across their digital footprint. The campaign supported the Rio’s goal to become known for their LGBTQ+ allyship, as well as enhanced their performance on PPC resulting in the lowest CPM’s in their history, while increasing click-through-rates by 83%.

In Their Own Words:

“Thank you so much for everything. You’ve done a wonderful job and I’ve loved partnering with you.”

Becky Herman, Fadduh/Rio, Marketing Director

a few media hits

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