The Squeaky Bean
Challenge
In 2012, The Squeaky Bean was the first restaurant to receive a perfect FOUR stars from The Denver Post. Positive media coverage came effortlessly. Critics loved the funky, eclectic decor, and raved about their rising star executive chef Max MacKissock. Fast forward to 2014, when Chef MacKissock was long gone, and The Squeaky Bean received a 2-star review from The Denver Post; and then to 2015, when they were barely mentioned by the press at all. They now had a thriving farm where they grew much of their produce, but no one knew about it. We were tasked with creating programs and offerings that would put The Squeaky Bean back on the media’s radar.
Results
The Squeaky Bean Farm + Table, their programs and people, were suddenly “everywhere.” We generated dozens and dozens of articles on a frequent basis, both online and print, in outlets such as Denver Post, EATER Denver, 5280 Magazine, Westword and FOX 31 Denver, among others.
Solution
This restaurant needed a brand overhaul. We worked with a brand strategist to reinvent the restaurant as The Squeaky Bean Farm + Table. We managed the redesign of every aspect of the restaurant’s marketing, including the logo and menus. We also hired a photographer, and wrote and managed the creation of a new website. We reworked all of the restaurant’s messaging, placing the restaurant’s educational farm up front, took over their social media, and created a new “year round” farm dinner series, as well as other events. We honed what the restaurant was already doing, created other pitch-worthy programs, brought the media in for media dinners to the restaurant and to the farm, and pitched like crazy.
In addition to being IN LOVE with the people behind The Squeaky Bean, their food, their cocktail program, and their farm, it was exciting to help them spread the word about their farm by rebranding to The Squeaky Bean Farm + Table, and helping promote their farm dinner series.
Challenge
In 2012, The Squeaky Bean was the first restaurant to receive a perfect FOUR stars from The Denver Post. Positive media coverage came effortlessly. Critics loved the funky, eclectic decor, and raved about their rising star executive chef Max MacKissock. Fast forward to 2014, when Chef MacKissock was long gone, and The Squeaky Bean received a 2-star review from The Denver Post; and then to 2015, when they were barely mentioned by the press at all. They now had a thriving farm where they grew much of their produce, but no one knew about it. We were tasked with creating programs and offerings that would put The Squeaky Bean back on the media’s radar.
Solution
This restaurant needed a brand overhaul. We worked with a brand strategist to reinvent the restaurant as The Squeaky Bean Farm + Table. We managed the redesign of every aspect of the restaurant’s marketing, including the logo and menus. We also hired a photographer, and wrote and managed the creation of a new website. We reworked all of the restaurant’s messaging, placing the restaurant’s educational farm up front, took over their social media, and created a new “year round” farm dinner series, as well as other events. We honed what the restaurant was already doing, created other pitch-worthy programs, brought the media in for media dinners to the restaurant and to the farm, and pitched like crazy.
Results
The Squeaky Bean Farm + Table, their programs and people, were suddenly “everywhere.” We generated dozens and dozens of articles on a frequent basis, both online and print, in outlets such as Denver Post, EATER Denver, 5280 Magazine, Westword and FOX 31 Denver, among others.
In Their Own Words:
In addition to being IN LOVE with the people behind The Squeaky Bean, their food, their cocktail program, and their farm, it was exciting to help them spread the word about their farm by rebranding to The Squeaky Bean Farm + Table, and helping promote their farm dinner series.
a few media hits
related work
CANDELA Organic
CANDELA is the only ethical and socially responsible natural and organic supplier for personal care brands. They held strong partnerships in European and Asian markets, but CANDELA lacked a presence in the U.S. market.
learn more
ChefReady
ChefReady Kitchens was one of the first virtual kitchens to enter the Denver market, and therefore needed to educate Denver chefs on virtual kitchens, and position themselves as a champion for local chefs.
learn more
ChefReady
ChefReady virtual kitchen was entering the Denver market at a time when the public wasn’t educated on what a virtual kitchen was – or worse, had negative connotations of the delivery-only aspects of them.
learn more
