Rio Grande Mexican Restaurant – PR
The Rio Grande Mexican Restaurants weren’t top of mind with the media, who were busy covering newer, trendier places. The Rio was evolving, but no one seemed to know it.
Naturally Boulder
For 15 years, Naturally Boulder’s biggest event was held in person. COVID-19 forced the event online for the first time in 2020, and PR was needed to get the word out.
Door to Door Organics
Door to Door Organics needed PR and Event Management professionals who could be flexible and grow with them as they grew. They hired ROOT Marketing & PR which resulted in a long-lasting relationship.
Chocolate Lab
Chocolate Lab owner Phil Simonson had long dreamed of owning his own restaurant where chocolate was an ingredient in every dish. When the time came to open his own restaurant, Chocolate Lab, he hired ROOT to launch his one-of-a-kind concept.
ChefReady-PR
ChefReady virtual kitchen was entering the Denver market at a time when the public wasn’t educated on what a virtual kitchen was – or worse, had negative connotations of the delivery-only aspects of them.
CANDELA Organic
CANDELA is the only ethical and socially responsible natural and organic supplier for personal care brands. They held strong partnerships in European and Asian markets, but CANDELA lacked a presence in the U.S. market.
Boulder County Farmers Markets – PR
When the pandemic first hit, the future of in-person markets seemed grim for the indefinite future, and Boulder County Farmers Markets wasn’t sure how they were going to survive.
Clear Fork Cider
Clear Fork Cider makes exceptional small batch craft cider, but you couldn’t tell at a first glance. With a new taproom and a stellar product line to show off, the cider maker needed to revisit positioning and product strategy to support their growth goals.
Rye Society
Jerrod Rosen needed help getting the word out about his new deli, Rye Society Deli and Pickelry. They chose Denver’s RiNo neighborhood for their first location, which is an area that had one of the highest restaurant opening rates in the city.
Old Major
Chef Justin Brunson opened Old Major in Denver’s Highlands neighborhood to critical acclaim. However, staying at the top of diners’ minds is difficult to do when neighborhood dining habits shift, and “hot” new places start opening left and right.
