Like a bad beer, craft beer sales are flat at best or, at its worst, declining – depending on which USA Today stats you reference. In Colorado with the passage of Senate Bill 16-197 that allows big-box grocery stores to carry full-strength beer, fewer people are visiting breweries to grab their weekend crowlers. To remain competitive, you’ll need to be your own cheerleader for each beer release. ... View Post
The Quick and Dirty Guide to the 9 Best Practices in Content Marketing
Here’s something to boggle the mind: Google processes over 40,000 search queries per second – that’s 3.5 billion searches per day! Why is that? Because it is a fast and reliable way to get answers to a question. Within seconds of thinking of a question, you can type in a search and generate a list of information to quench your hunger for knowledge (or at least, the number for your local pizza ... View Post
7 Essential Social Media Trends
Our newest team member, Bre Patterson, is a social media maven and is the blogger and influencer behind Bites with Bre. She is always looking for the next way to break the ever-changing algorithms behind social media and keep two steps ahead of the current trends. Last week, Bre led the ROOT PR & Marketing team through a social media training to teach us new ways to leverage engaging tactics ... View Post
