food for thought

News You Can Use: ROOT’s November Newsletter

As I write this, the first snow of the year is falling (6” forecast today!) I’m spending the weekend cooking and baking with the produce I picked at my mom’s farm a few weeks ago. Roast Carrots, Carrot Soup, Carrot Cake, oh my! Thankfully, Mountain Roots has put together these storage tips so you and I can enjoy our CSA, garden and farmer’s market goodies for months to come. 

A note of thanks this Thanksgiving month. I’m so grateful for our awesome, hardworking and passionate clients, the incredibly talented and big-hearted ROOT team, and the ability to do good by sharing good news in the good food world.

HAPPY THANKSGIVING Y’ALL! 🥕🙏🦃

Kuvy Signature

Kuvy Ax, ROOT Founder

Dig Deep with ROOT

With your 2024 marketing planning and budgeting in mind, we’ve put together a new blog series on “Reputation and Community Building” :

  • Events and Networking
    • How to build your community through networking at events + a list of industry events.
  • Partnership Marketing
    • Collaborating with other businesses, organizations, and people in your industry + a list of organizations to consider joining.
  • Industry Recognition
    • Why you should add applying for awards to your 2024 marketing plan + a list of important industry awards to apply for.

We’ve also started a new weekly series of PR Tips on our social media channels, “Tips Tuesdays,” covering PR 101 subjects such as defining PR, the difference between PR and marketing, what we love about PR, and more. Be sure to follow us on Instagram, Facebook, and LinkedIn for PR and marketing tips, upcoming industry events, and good food news.

Good Food News You Can Use

Common Ground

🎥 Common Ground is a powerful documentary that digs into the challenges of our current farming system, shining a light on the hidden connections of money and politics shaping our flawed food system, and how our farmers are struggling to feed us.

To see if the film is coming to a city near you, check out their website here (note to Coloradoans: Denver Film Festival Nov 6-7 and Boulder Dairy Arts Center Nov. 11th!)

Natural Products Expo West and Newtopia Now

Housing is now open for Natural Products Expo West (March 12-16, 2024) in Anaheim, CA! Secure your stay and join 80,000 of your new best friends in the natural products industry. Book your lodging here.

Speaking of natural products expos – Expo East will not be returning in 2024, but New Hope is launching a new event in August in Savannah, GA, “Newtopia Now.” Newtopia Now is an expo that promises to help emerging CPG brands make connections and discover great products in the world of natural and organic goods.

Yampa Valley Kitchen x CAA Farm to Table Dinner

Steamboat Springs in Colorado’s Rocky Mountains is stunning in the fall and winter. Here’s a great excuse to plan a ski or snowshoe trip to Steamboat, support Community Agriculture Alliance and have an incredible meal at Yampa Valley Kitchen. Registration linked here.

Event Details:

🌟11/9 and 12/5

🌟Time: 6:30-9:30PM

🌟Location: Yampa Valley Kitchen, 207 9th St, Steamboat Springs, CO 80487

Extra! Extra! Read All About It

Popzup Popcorn is now popping in Somersworth, NH after their move from Dover. Read all about the family-owned business and their hand-produced gourmet popcorn in this Yahoo News article

Benina Burroughs Montes of Burroughs Family Farms was featured on a recent NPR “AirTalk’‘ podcast episode explaining how her family took the big steps needed to become the first certified Regenerative Organic Certified almond orchard in the world.

Bubbies Fine Foods is celebrating the launch of four new products, including three new Bread & Butter Chip flavors and a Sweet Relish.  Prepared Foods gives the full scoop here.

Spade & Spoon’s commitment to local produce and goods makes it easy for Denverites to enjoy the season’s flavors while supporting their community. Check their website next month for other seasonal specials and learn more about their meals in this Denver7 segment.

CBS’ “Dining with Larry” featured OAK at Fourteenth’s new fall dishes on this fun segment.

Mountain Roots talks about delicious, nourishing, local meals in Colorado in this 9News segment.

Want to see YOUR news in this section next time?  Shoot us a quick note to say hi.

ROOT Out & About

Our newest teammate, Jordyn Gottlieb, celebrated her birthday last month 🥳 We sent her this loveseat camping chair, and her dog Django is ready to take it over! Jordyn’s passion for good food (and where it comes from) made us big fans of hers right away. Jordyn, here’s to an awesome year ahead!

Kuvy and friends attended Naturally Boulder’s “Fall Get Together“ event. Great to catch up after a busy summer and make some new friends in the natural products industry. 

(L-R: Kuvy, Julie Zagars, and Jenna Fitch)

Megan, Sarah, and Emily are enjoying fall 🎃

Kuvy had the best time at Slow Food Boulder’s Supper Harvest Dinner at Farow restaurant in Niwot featuring produce from 100x Farm.

Farow Co-Owner Lisa Balcom (R)
Ready To Dig Deep?

Be sure to follow us on social media, where we keep you-up-to-date on the latest food and beverage-related news and events, as well as marketing and PR tips, contests, recipes, and more.

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food for thought

News You Can Use: May Newsletter

ROOT's July newsletter shares good food events, big news at ROOT, details on how to pitch your products to Holiday Gift Guides, and other tips and tricks, as well as summer events and other food news.

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News You Can Use: May Newsletter

This month we share a blog that explains what affiliate marketing is and why you should care, as well as late spring events and other food news…

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News You Can Use: April Newsletter

Join us as we honor Earth Month, celebrate our 23rd anniversary, and highlight some client wins and industry events.

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