food for thought

News You Can Use: ROOT’s June Newsletter

Summer is in full swing and for us, that means eating as much just-picked produce as possible!  In Colorado, we can’t wait for Farow’s Boulder County farm tour-dinners series, Mountain Root’s Feast in the Field event in Crested Butte, and OAK at Fourteenth’s annual Tomato Dinner. Be sure to follow us on social media for the full scoop on those, and other “Can’t-Miss Colorado Foodie Events” in our upcoming blog.

Roots Are Growing

We’ve been growing like gangbusters and are SO happy to introduce our two newest teammates, Ashley Greco and Alex Everakes!

Our newest LA-based Senior PR Account Manager Alex Everakes has nearly a decade of experience in food, wellness/fitness, CPG, talent, entertainment, tech, and hospitality PR. When he is not chasing headlines for clients, he’s chasing his dog, Lukah on hiking trails. 

ROOT’s new Digital Marketing Manager, Ashley Greco, has 10+ years of industry experience under her belt working with purpose-driven natural and organic brands, trade associations and nonprofits to help them craft and implement digital strategies based on their authentic and amazing stories. She’s also an animal lover, and is happiest riding her horse all over the San Luis Valley.

Our website refresh is being finalized as we speak, but here are some teaser shots from the photoshoot to hold you over!

Food for Thought

Rooted Women: Joan Boykin of Boykin Consulting 

We’re so honored to feature Joan Boykin, President and Founder of Boykin Consulting, as May’s Rooted Woman. Joan has nearly 50 years’ experience in the natural and organic products industry in CPG, retail, publishing, and nonprofits.

Up and Coming Companies You Need to Know from Natural Products Expo West

Julie Zagars, previous Managing Director of Naturally Boulder, the trade association for the natural and organic products community in Colorado and Kuvy Ax, Founder of ROOT Marketing & PR, sampled tons of emerging natural products at Natural Products Expo West this year. Here’s what to look for on the shelves of your favorite grocery store!

Don’t Miss Events

The Specialty Food Association’s 2023 Summer Fancy Food Show at the Javits Convention Center in New York City is just 3 weeks away (June 25 – 27, 2023)! This show brings together thousands of specialty food and beverage products from domestic and international exhibitors, educational programs and workshops, endless networking opportunities with other industry professionals, and insight on the latest trends in special food and beverage.

Farow’s Sunday Supper on the Farm, June-September: Since opening its doors, Niwot gem Farow has dreamed of hosting farm dinners under Colorado summer sunsets, honoring the places that make their whole menu – where 90% of ingredients come from within 10 miles – possible. Sign up for this brand new series here

Mountain Roots’ Feast in the Field, August 12: A must for a Colorado summer bucket list is a five-star dinner featuring ripe produce grown and wines produced nearby, live bluegrass music, an entertaining auctioneer, a live landscape painter, all in a huge tent under a Crested Butte mountain sunset. 

OAK at Fourteenth’s Tomato Dinner, late August/early September: OAK at Fourteenth is the place to be during tomato season in Colorado. Since 2017, the award-winning Boulder restaurant has hosted an incredible Tomato Dinner honoring the beloved heirloom fruit.

(A Sampling of) Our Clients’ News

This Denver Post article highlighted the grand opening of Lady Nomada’s second location in Belmar, CO. The new expansive retro beach-themed dining room and Baja-style menu items make for a vibrant and delicious summer dining experience.

The Huffington Post article, “Which Food Labels Are Regulated And Which Aren’t? Here’s A Handy Guide,” features a quote from Holly Conn, Executive Director of Mountain Roots Food Project in Colorado.

Yoga + Life featured Farow‘s tomato pie, corn ribs and negroni recipes within their “Thrive” summer issue on Page 63.

Three new flavors of Bubbies Bread & Butter chips + kitchen-chopped Sweet Relish were featured within this NOSH article. These new items will be available to purchase from Bubbies’ website this month.

OAK‘s newly launched spring menu items and drinks were featured within this Colorado Expression article. Key dishes include Colorado Lamb Two Ways, OAK Grilled Wagyu Tri Tip, Hamachi Crudo, and more.

Joy Rubey, Founder of Spade & Spoon, appeared on this 9News segment last month, providing viewers with information on Spade & Spoon’s locally sourced meal kits.

Want to see YOUR News in this section next time?  Shoot us a quick note to say hi.

ROOT Out & About

Some more BTS of the ROOT team photo shoot featuring Kuvy, Emily, and Megan in Boulder, CO. 📸

Megan attended this year’s Naturally Boulder Spring Fling and sampled some delicious bubbly beverages.

Our new client, Lady Nomada, hosted a media event last night in celebration of their opening last week.

Ready To Dig Deep?
Be sure to follow us on social media, where we keep you-up-to-date on the latest food and beverage-related news and events, as well as marketing and PR tips, contests, recipes, and more.


food for thought

News You Can Use: May Newsletter

ROOT's July newsletter shares good food events, big news at ROOT, details on how to pitch your products to Holiday Gift Guides, and other tips and tricks, as well as summer events and other food news.

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For restaurants and chefs, getting out of the kitchen and attending national food events can be a fantastic opportunity to meet people, learn about trends, and gain and maintain a competitive edge in the culinary industry. Here are our top 5 recommendations for the best national food and wine events to consider attending!

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News You Can Use: May Newsletter

This month we share a blog that explains what affiliate marketing is and why you should care, as well as late spring events and other food news…

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