food for thought

News You Can Use: ROOT’s April Newsletter

This month, we’re excited to be celebrating our 23rd anniversary 🎉🎉. It’s incredible to think that for over two decades, we’ve had the privilege of partnering with hundreds of companies and people we admire and respect – shaping stories and making meaningful connections that build brands who are making a difference. Thanks to our community and our partners for allowing us to continue our mission of supporting good food!

We’re also celebrating Earth Month – a time when our team is especially mindful of our impact on the planet and the role we play in creating a more sustainable future. All of our clients are conscientiously working towards a better future – everything from: 

  • Bubbies’ use of glass jars
  • Spade & Spoon’s meal kits using food from local Colorado farmers, ranchers, makers, and bakers that is dropped off at door steps with minimal packaging
  • Mountain Roots Food Project designing a food hub, community kitchen, and processing facility to improve distribution channels for farmers
  • Young Mountain and Kumaon Tea implementing regenerative farming practices to create a liveable environment for generations to come in Kumaon, India

Food for Thought

Speaking of good food (and good people) – our blog post this month highlights best practices and media tips for farmers and producers as we enter market season. While being interviewed for a publication can be daunting, it also presents a valuable opportunity to showcase your business. Here’s a breakdown of best practices to help you make the most of this opportunity.

Colorado Good Food Events

Spring is in the air, and it feels like we are finally back in the full swing of things! If you’re in Colorado, don’t miss these food-related events and workshops:

April 10th, 6:30 pm MT (Denver, CO): Monthly Food Ethos Denver (FED) workshop. This series of adult education classes hosted by Slow Food Denver focuses on food and beverage to cultivate more conscious consumers through how-to classes, panel discussions, seminars, and more. Participants will learn more about the pleasures of growing, cooking, and eating food with the community and the environment. The event will include a panel discussion on the intersection of food and culture and feature four local chefs and experts with diverse backgrounds. The conversation will be mediated by Michelle Lasiner, owner of Ruby’s Market and founder of R Bazaar, a non-profit celebrating migration and working to promote global makers. The event will take place at Patagonia, 2600 Walnut Street, Denver. Learn more and register here.  

May 22nd, 4:30 pm MT (CSU Spur, Denver, CO):  Naturally Boulder’s Spring Fling: Spring Fling Showcase, dinner buffet, and bar. This event is open to members and sponsors plus guests of members and sponsors only. To learn more about joining the Naturally Boulder community and attending the event, click here

You can find a complete list of 2024 food industry “Events you can’t miss” in our blog post here.

Extra! Extra! Read All About It

BH&G Food Awards 2024: Better Homes & Gardens just held their first annual Food Awards, celebrating “50 ingredients to complete your pantry and elevate your cooking.” HUGE congrats to client Bubbies for winning a “New Basics” award for their Sweet Pickle Relish, for “Updated flavor or nutrient profiles plus convenient packaging – reimagined and refreshed classic pantry staples.” As a result, their “Tastes-Just-Like-Homemade Relish” was also featured on Good Morning America.


Bubbies was also recommended in this Time Magazine article “Why Your Diet Needs More Fermented Pickles?”

Bubbies debuted their Kosher Dill Pickle Chips, the world’s FIRST fermented pickle chip, at Expo West. Check out this Nosh article on new products and innovations of note. 

March was Women’s History Month. We were thrilled to see two of our clients, Jen Peters and Hannah Hopkins (pictured,) in this 5280 Magazine article: “5 Colorado Women on the State of Our Food and Drink Industry: five female food entrepreneurs and restaurateurs share their takes on progress made and the challenges they face in Colorado’s culinary scene.”

Cheers Online interviewed on-premise wine professionals to get an inside scoop on their wine preferences. Craig Biggins, general manager at OAK at Fourteenth, and Hannah Hopkins, proprietor at Yampa Valley Kitchen, Bésame, and Mambo Italiano, weighed in on some of their favorite wines by the glass. Check out these Colorado restaurants for your next favorite wine pairing!

The future “Chipotle of gluten-free dining,” Just BE Kitchen, opened its third location and first Boulder restaurant, as featured in the Denver Post. Learn more about the newest location.

ROOT Out & About

As usual, March was a busy time at ROOT!

We had THE BEST time leading a Brand Strategy workshop for one of our clients. There was brainstorming, laughter, epiphanies, and WAY too many chocolate-covered espresso beans.

Emily loved the Fish Sauce Caramel Corn at Sap Sua in Denver.

Kuvy took full advantage of the fresh seafood options in Florida’s Panhandle.

Jordyn made her first focaccia in between her skiing trips.

Kuvy checked out OAK at Fourteenth’s new spring menu with Boulder County Slow Food 🐌 leader Jodie Popma.

Ready To Dig Deep?

Be sure to follow us on social media, where we keep you-up-to-date on the latest food and beverage-related news and events, as well as marketing and PR tips, contests, recipes, and more.

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food for thought

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