Naturally Boulder
For 15 years, Naturally Boulder’s biggest event was held in person. COVID-19 forced the event online for the first time in 2020, and PR was needed to get the word out.
Door to Door Organics
Door to Door Organics needed PR and Event Management professionals who could be flexible and grow with them as they grew. They hired ROOT Marketing & PR which resulted in a long-lasting relationship.
ChefReady – Social Media
ChefReady Kitchens was one of the first virtual kitchens to enter the Denver market, and therefore needed to educate Denver chefs on virtual kitchens, and position themselves as a champion for local chefs.
ChefReady-PR
ChefReady virtual kitchen was entering the Denver market at a time when the public wasn’t educated on what a virtual kitchen was – or worse, had negative connotations of the delivery-only aspects of them.
Boulder County Farmers Markets – PR
When the pandemic first hit, the future of in-person markets seemed grim for the indefinite future, and Boulder County Farmers Markets wasn’t sure how they were going to survive.
Rye Society
Jerrod Rosen needed help getting the word out about his new deli, Rye Society Deli and Pickelry. They chose Denver’s RiNo neighborhood for their first location, which is an area that had one of the highest restaurant opening rates in the city.
Old Major
Chef Justin Brunson opened Old Major in Denver’s Highlands neighborhood to critical acclaim. However, staying at the top of diners’ minds is difficult to do when neighborhood dining habits shift, and “hot” new places start opening left and right.
Rio Grande Mexican Restaurants – (Paid) Influencer Partnerships
The Rio’s long-held values of “loving thy community” have helped the multi-unit restaurant to grow to an extent, but without being communicated clearly the Rio was falling short of its powerful potential.
Aloy Modern Thai
Most Denverites hadn’t considered the idea of Thai food being farm to table, and more than just Pad Thai and noodle soups. Some serious PR was needed to introduce such a brand new concept to Denver.
The Squeaky Bean
The Squeaky Bean was the first restaurant to receive a perfect FOUR stars from The Denver Post. Fast forward two years, and The Squeaky Bean received a 2-star review from The Denver Post; and then a year later, when they were barely mentioned by the press at all.
