Chocolate Lab

Chocolate Lab owner Phil Simonson had long dreamed of owning his own restaurant where chocolate was an ingredient in every dish. When the time came to open his own restaurant, Chocolate Lab, he hired ROOT to launch his one-of-a-kind concept.

Door to Door Organics

Door to Door Organics needed PR and Event Management professionals who could be flexible and grow with them as they grew. They hired ROOT Marketing & PR which resulted in a long-lasting relationship.

Naturally Boulder

For 15 years, Naturally Boulder’s biggest event was held in person. COVID-19 forced the event online for the first time in 2020, and PR was needed to get the word out.

Rio Grande Mexican Restaurant – PR

The Rio Grande Mexican Restaurants weren’t top of mind with the media, who were busy covering newer, trendier places. The Rio was evolving, but no one seemed to know it.

Boulder County Farmers Markets – PR

When the pandemic first hit, the future of in-person markets seemed grim for the indefinite future, and Boulder County Farmers Markets wasn’t sure how they were going to survive.

ChefReady-PR

ChefReady virtual kitchen was entering the Denver market at a time when the public wasn’t educated on what a virtual kitchen was – or worse, had negative connotations of the delivery-only aspects of them.

Old Major

Chef Justin Brunson opened Old Major in Denver’s Highlands neighborhood to critical acclaim in 2013. However, staying at the top of diners’ minds is difficult to do when neighborhood dining habits shift, and “hot” new places start opening left and right.

Rye Society

Jerrod Rosen needed help getting the word out about his new deli, Rye Society Deli and Pickelry. They chose Denver’s RiNo neighborhood for their first location, which is an area that had one of the highest restaurant opening rates in the city.

Frasca Food and Wine

In 2004, the launch of arguably the first truly world-class restaurant to open in Boulder, Colo., Frasca Food and Wine. There was a need to convey the promise of exceptional quality and customer service without being seen as a “special occasion only.”

La Loma

Photo Credit: Adam Larkey

After 40 years in their landmark location in Jefferson Park, the owners learned the building would be knocked down. Communicating their move to their legions of fans, while recognizing the need to create new regulars was nerve-wracking.