CPG PR Trends to Embrace in 2025
Did you know that over 30,000 new CPG products launch each year, but only 15% survive beyond a few years? The difference-maker? Smart, innovative marketing. Our latest blog dives into 4 powerful PR trends your competitors are using to stay ahead—and how you can, too.
Our Top Three Favorite CPG Activations of 2024
What makes an activation truly unforgettable? The best activations don’t just hand out samples—they engage the senses, spark emotions, and tell a story that leaves a lasting impact. This year, we saw standout activations that integrated technology, lifestyle trends, and immersive storytelling to captivate audiences.
The Ultimate Guide to LinkedIn Sales and Marketing That Will Grow Your Business
Build your successful LinkedIn presence for your business and personal profiles using our tips, resources, and strategies.
Give Yourself a Hand – The Importance of Awards
In part two of our series on Thought Leadership we dive into awards and why they matter. Winning awards not only sets you apart as an expert but also builds trust with your audience and peers.
News You Can Use: ROOT’s August Newsletter
Our August newsletter shares ROOT updates, client news, and big wins. Plus, check out our latest podcast on Building Business Through Community, and read our new blog post on the value of speaking engagements for brand visibility. And, don’t miss Kuvy’s upcoming webinar on holiday coverage strategies. We wrap up with an update on the launch of Newtopia Now in Denver this August!
Speak Up to Stand Out
PR strategies must be multifaceted. Speaking engagements position you/your company spokesperson as an industry authority, increasing your brand’s visibility and credibility at the same time.
Part 1 of our series on Thought Leadership.
Give Yourself the Gift of Coverage: How to Get Featured in (Holiday) Gift Guides
Gift guides can be huge sales drivers for companies who sell “giftable” products – especially if you ship nationwide. Holiday gift guides often publish in November right before the holiday shopping season really heats up, and the media are working on them right now. This blog post gives you the when, who, what, why and how to get into holiday gift guides, and gift guides that publish all year long.
News You Can Use: ROOT’s July Newsletter
ROOT’s July newsletter shares good food events, big news at ROOT, details on how to pitch your products to Holiday Gift Guides, and other tips and tricks, as well as summer events and other food news.
Top 5 Hottest Culinary Events in the Country
For restaurants and chefs, getting out of the kitchen and attending national food events can be a fantastic opportunity to meet people, learn about trends, and gain and maintain a competitive edge in the culinary industry. Here are our top 5 recommendations for the best national food and wine events to consider attending!
News You Can Use: ROOT’s May Newsletter
This month we share a blog that explains what affiliate marketing is and why you should care, as well as late spring events and other food news…
