Reputation and Community Building: Events and Networking
This month’s blog gives tips on being a master networker and shares our “Top Food-Related Events to Attend in 2025.”
2025 CPG Activations That Actually Inspire Action
Best Activations of 2025 (so far!)
It can be incredibly powerful for your potential customer to spend time “IRL” with your brand and products. At each of these “Best activations we’ve seen this year,” the brands didn’t just show up—they connected, educated, and inspired. When mission, heart, and creativity lead the way, activations can really create ACTION (ie drive sales!!)
The Goodies: Expo West 2025 Edition
We’re often asked: “How do I know when it’s the right time to hire a PR agency?” The broadstroke answer is: whenever you need help building or managing relationships with media, influencers, or strategic partners in your industry.
Part II of the “Hiring a PR Agency” series: How (and When) to Hire the Right One
We’re often asked: “How do I know when it’s the right time to hire a PR agency?” The broadstroke answer is: whenever you need help building or managing relationships with media, influencers, or strategic partners in your industry.
Part I of the “Hiring a PR Agency” series: PR vs Influencer Marketing?
Trying to decide if you should hire a PR agency? So many questions to answer – what exactly IS PR? Should you sign on with a PR agency or work with influencers? If PR, WHEN should you hire a PR agency? And how do you pick the right agency – what questions should you ask beforehand and in an interview to find the right fit?
Beyond the Booth – How to Make the Most out of Expo West
Prepping for Natural Products Expo West (Anaheim, Calif. March 4-7) and a busy trade show season? We’ve got you covered. We recently attended New Hope Network’s and Naturally Colorado’s Beyond the Booth panel to bring you key tips for trade show success in 2025—from budgeting to booth design to investor meetings.
Create Key Messages That Stand Out at Expo West
With Natural Products Expo West just around the corner (March 4-7 in Anaheim, CA) and thousands of attending companies as potential competition, now is the time to set yourself up for success with your expo-specific key messages. Whether you’re exhibiting or walking the floor to network, having clear, compelling talking points in your toolkit will help you make the most of every interaction with buyers, retailers, investors and media.
Top Six Can’t-Miss CPG Industry Events in the Country
Trade shows are an invaluable resource for CPG brands to trendspot, sample what’s new, get feedback on new products, shake hands with retailers and investors, and stay in touch with industry contacts – need we say more? From California to the East Coast, here are our six can’t-miss CPG-focused events to consider attending in 2025.
Our Top Product Picks for 2025 Resolutions
Some people say that New Year’s resolutions don’t work, but we love an opportunity to think about where we’re heading, make some tweaks, set some goals, and try new things! Here’s what we’re striving for this year—and the products we love that are supporting our ambitions.
Top Five CPG Trends to Watch in 2025
This year, we explored New Hope’s new purpose-led CPG conference Newtopia Now; consumed (and helped to shape) countless articles, webinars, and podcasts about the natural products industry; nibbled on hundreds of new products; welcomed new CPG clients, discussed where the industry is heading, and started a YouTube channel Dig Deep.
We carefully considered what we’ve learned, added a dash of ideas from our favorite trend predictors, and created our Top Five Trends to Watch in 2025.
