When the pandemic first hit, the future of in-person markets seemed grim for the indefinite future, and Boulder County Farmers Markets wasn’t sure how they were going to survive.
ChefReady Kitchens was one of the first virtual kitchens to enter the Denver market, and therefore needed to educate Denver chefs on virtual kitchens, and position themselves as a champion for local chefs.
Chef Justin Brunson opened Old Major in Denver’s Highlands neighborhood to critical acclaim in 2013. However, staying at the top of diners’ minds is difficult to do when neighborhood dining habits shift, and “hot” new places start opening left and right.
In 2012, The Squeaky Bean was the first restaurant to receive a perfect FOUR stars from The Denver Post. Fast forward to 2014, and The Squeaky Bean received a 2-star review from The Denver Post; and then to 2015, when they were barely mentioned by the press at all.
Most Denverites hadn’t considered the idea of Thai food being farm to table, and more than just Pad Thai and noodle soups. Some serious PR was needed to introduce such a brand new concept to Denver.
The Rio’s long-held values of “loving thy community” have helped the multi-unit restaurant to grow to an extent, but without being communicated clearly the Rio was falling short of its powerful potential.
After 40 years in their landmark location in Jefferson Park, the owners learned the building would be knocked down. Communicating their move to their legions of fans, while recognizing the need to create new regulars was nerve-wracking.
With a target audience of mostly Gen Z and millennials, it was time to bring in the heavy hitters to share the news of the Rio’s focus on high-quality, fresh and seasonal, locally-sourced food offerings to social media.