Bubbies Fine Foods
Fermentation is one of the hottest and most competitive CPG spaces. Bubbies Fine Foods, with its iconic grandma “Bubbie” brand, has been a major player in the industry for more than four decades.
Motherlove
After 40 years in business, Motherlove, a line of herbal products for new and expecting moms, felt they needed a (brand) facelift and new product packaging that better helps moms choose the right product.
Fermented Food Holdings
Fermented Food Holdings (FFH) is a leading producer of high-quality, fermented, and functional foods dedicated to delivering flavorful foods that support a healthy lifestyle. FFH’s growing product portfolio includes widely recognized and award-winning brands such as Bubbies, wildbrine, and Flanagan Farm.
Flanagan Farm
We had a good gut feeling about this one. Flanagan Farm was getting ready to bring its minimally processed, probiotic-rich superfood to the masses, launching the country’s most affordable organic sauerkraut. However, there was no website, no social media, no media assets – a simple “Flanagan Farm” Google search led to wedding venues. ROOT had to start from ground zero in helping Flanagan Farm make a name – and online presence – for itself.
Savory Spice
After near-immediate success with their first store, Savory Spice quickly grew both via online sales, and brick and mortar stores (now at 30 locations across the US.) Savory Spice hired ROOT with an initial focus on landing mentions in e-commerce gift guides.
ORIGIN
ORIGIN Milk launched Colorado’s Whole Foods Markets, Sprouts and specialty market shelves bringing nutrient rich, delicious and beautifully-hued heritage A2 milk to shoppers. The problem was, no one knew had a clue about the Ohio-based dairy company nor about heritage-breed A2 dairy products.
OAK at Fourteenth
Award-winning OAK at Fourteenth was doing all of the right things with their phenomenal service-focused team and innovative wood-fired cooking, but realized they needed to partner with a local PR agency with strong relationships with Colorado influencers and media.
Farow Restaurant
Passionate husband-and-wife team Lisa and Patrick Balcom were dedicated to elevate and celebrate the bounty of Boulder County with hyper-locally-focused Farow restaurant.
Mind Blown by The Plant Based Seafood Co.
Mind Blown™ by The Plant Based Seafood Co. was looking to make a splash and stand out in the competitive plant-based seafood industry.
Kyoto Botanicals
At a time when the CBD market seemed to be near full market saturation, Kyoto Botanicals hired us to help them stand out to media and influencers who could tell their story to the right audience.
