Savory Spice
After near-immediate success with their first store, Savory Spice quickly grew both via online sales, and brick and mortar stores (now at 30 locations across the US.) Savory Spice hired ROOT with an initial focus on landing mentions in e-commerce gift guides.
Bubbies Fine Foods
Fermentation is one of the hottest and most competitive CPG spaces. Bubbies Fine Foods, with its iconic grandma “Bubbie” brand, has been a major player in the industry for more than four decades.
ORIGIN
ORIGIN Milk launched Colorado’s Whole Foods Markets, Sprouts and specialty market shelves bringing nutrient rich, delicious and beautifully-hued heritage A2 milk to shoppers. The problem was, no one knew had a clue about the Ohio-based dairy company nor about heritage-breed A2 dairy products.
OAK at Fourteenth
Award-winning OAK at Fourteenth was doing all of the right things with their phenomenal service-focused team and innovative wood-fired cooking, but realized they needed to partner with a local PR agency with strong relationships with Colorado influencers and media.
Farow Restaurant
Passionate husband-and-wife team Lisa and Patrick Balcom were dedicated to elevate and celebrate the bounty of Boulder County with hyper-locally-focused Farow restaurant.
Mind Blown by The Plant Based Seafood Co.
Mind Blown™ by The Plant Based Seafood Co. was looking to make a splash and stand out in the competitive plant-based seafood industry.
Chocolate Lab
Chocolate Lab owner Phil Simonson had long dreamed of owning his own restaurant where chocolate was an ingredient in every dish. When the time came to open his own restaurant, Chocolate Lab, he hired ROOT to launch his one-of-a-kind concept.
Naturally Boulder
For 15 years, Naturally Boulder’s biggest event was held in person. COVID-19 forced the event online for the first time in 2020, and PR was needed to get the word out.
Rio Grande Mexican Restaurant – PR
The Rio Grande Mexican Restaurants weren’t top of mind with the media, who were busy covering newer, trendier places. The Rio was evolving, but no one seemed to know it.
Old Major
Chef Justin Brunson opened Old Major in Denver’s Highlands neighborhood to critical acclaim in 2013. However, staying at the top of diners’ minds is difficult to do when neighborhood dining habits shift, and “hot” new places start opening left and right.
