Part II of the “Hiring a PR Agency” series: How (and When) to Hire the Right One
We’re often asked: “How do I know when it’s the right time to hire a PR agency?” The broadstroke answer is: whenever you need help building or managing relationships with media, influencers, or strategic partners in your industry.
Part I of the “Hiring a PR Agency” series: PR vs Influencer Marketing?
Trying to decide if you should hire a PR agency? So many questions to answer – what exactly IS PR? Should you sign on with a PR agency or work with influencers? If PR, WHEN should you hire a PR agency? And how do you pick the right agency – what questions should you ask beforehand and in an interview to find the right fit?
Beyond the Booth – How to Make the Most out of Expo West
Prepping for Natural Products Expo West (Anaheim, Calif. March 4-7) and a busy trade show season? We’ve got you covered. We recently attended New Hope Network’s and Naturally Colorado’s Beyond the Booth panel to bring you key tips for trade show success in 2025—from budgeting to booth design to investor meetings.
Create Key Messages That Stand Out at Expo West
With Natural Products Expo West just around the corner (March 4-7 in Anaheim, CA) and thousands of attending companies as potential competition, now is the time to set yourself up for success with your expo-specific key messages. Whether you’re exhibiting or walking the floor to network, having clear, compelling talking points in your toolkit will help you make the most of every interaction with buyers, retailers, investors and media.
Top Six Can’t-Miss CPG Industry Events in the Country
Trade shows are an invaluable resource for CPG brands to trendspot, sample what’s new, get feedback on new products, shake hands with retailers and investors, and stay in touch with industry contacts – need we say more? From California to the East Coast, here are our six can’t-miss CPG-focused events to consider attending in 2025.
Our Top Product Picks for 2025 Resolutions
Some people say that New Year’s resolutions don’t work, but we love an opportunity to think about where we’re heading, make some tweaks, set some goals, and try new things! Here’s what we’re striving for this year—and the products we love that are supporting our ambitions.
Top Five CPG Trends to Watch in 2025
This year, we explored New Hope’s new purpose-led CPG conference Newtopia Now; consumed (and helped to shape) countless articles, webinars, and podcasts about the natural products industry; nibbled on hundreds of new products; welcomed new CPG clients, discussed where the industry is heading, and started a YouTube channel Dig Deep.
We carefully considered what we’ve learned, added a dash of ideas from our favorite trend predictors, and created our Top Five Trends to Watch in 2025.
News You Can Use: ROOT’s Holiday Newsletter
It’s the holidays, and instead of feeling overwhelmed with all of the Things to Do, we’re carving out time to remember and feel grateful for all the fun we had this year supporting good food and the people behind it.🥳 We’re also sharing our favorite gift guides, our latest blog, PR Trends You Should Know for 2025, and the newest Dig Deep episode, a SUPER fun holiday CPG taste test with natural products experts!🌟
CPG PR Trends to Embrace in 2025
Did you know that over 30,000 new CPG products launch each year, but only 15% survive beyond a few years? The difference-maker? Smart, innovative marketing. Our latest blog dives into 4 powerful PR trends your competitors are using to stay ahead—and how you can, too.
Our Top Three Favorite CPG Activations of 2024
What makes an activation truly unforgettable? The best activations don’t just hand out samples—they engage the senses, spark emotions, and tell a story that leaves a lasting impact. This year, we saw standout activations that integrated technology, lifestyle trends, and immersive storytelling to captivate audiences.
