Instagram accounts we love

A creative ad exec once coined the phrase, “A picture tells a thousand words.” That was in 1921. Flash forward 99 years to Instagram, and its variety of photography and personal stories from every corner of the globe.

Top 6 best practices for working with influencers

A world where “influencers” are, well, influential is still relatively new, so what exactly is a social media influencer? Essentially, it’s someone who has a strong following on their social …

7 essential social media trends

Our newest team member, Bre Patterson, is a social media maven and is the blogger and influencer behind Bites with Bre. She is always looking for the next way to …

PR and media relations in the millennial age

A lot has changed since we founded ROOT in 2001. Maybe you can relate.  There was no Twitter, Facebook, Instagram or Snapchat. Cell phones weren’t “smart” yet — most of …