Bye Bye, Butter Boards – Hello, Hearts of Palm Pasta, and Crab Cakes made with Konjac
In a world where food trends come and go as the sun rises and sets, it can be challenging to predict what will be all the rage in the new year.
Thankfully, the teams at Whole Foods Markets from Eating Well Magazine, Mintel Research, New Hope Network, and Better Homes and Gardens, have done the work for us and have identified some innovative trends for next year. Here are a few of our favorite trend predictions:
Date Me, Please
Dates – the old-world fruit variety kind – may be the next best thing to add to desserts and sweets. Dates are known for their all-natural sweetness and density. Food producers and manufacturers are switching to dates as an alternative to processed and refined sugars in response to concerns about the connection between sugar, heart disease and other health complications. Be on the lookout for date syrup, date paste, or even dehydrated dates in recipes.
Sea the Difference
This year saw devastating news regarding our oceans: the Alaskan Snow Crab harvest season was canceled for the first time ever, while the Blue Crab population in the Chesapeake Bay is the lowest it has been in 30+ years. Meanwhile, Americans are eating more seafood than ever before. Happily, this year also saw the rise of seafood-alternative and plant–based seafood companies (expected annual growth rate of 30.4% from 2022-2027) to help regenerate the ocean’s seafood supply, including the growth of Mind Blown plant-based seafood company.
Eating at Home Continues
Recent data proves that catalyzed by COVID, the trend of eating at home more frequently is here to stay. The global meal kit delivery services market size was valued at USD 15.21 billion in 2021 and is expected to witness a compound annual growth rate of 17.4% from 2022 to 2030. Those who want a more local option than Blue Apron, Home Chef, Purple Carrot, etc. have increasingly more choices in delivered meal kits, such as Denver’s Spade & Spoon. The recently-launched company works with dozens of local producers to create recipes for at-home meals. Even with prioritizing the local food system, which is rarely the short-term cheaper route, their meals average ~$10/serving, compared to Blue Apron ($8-12/serving) and Purple Carrot ($13.25/serving).
Alternative pasta made with legumes, gluten-free ancient grains, cauliflower, and zucchini can readily be found in natural markets and grocery stores nationwide. Look for more variety and more nutrition with next-level noodles made from hearts of palm, spaghetti squash, and green bananas.
Another Reason to Love Ikea
The Sweden-based company just announced a new plant-based food hall and cooking school, complete with vegan versions of the company’s famous Swedish meatballs and other treats. According to Veg News, IKEA is launching Saluhall, “a food hall centered around the Nordic culture that will initially serve food that is 80 percent plant-based—with an eye on going 100 percent plant-based in the future.” Saluhall’s first three locations will be in China, India, and San Francisco.
Sweet, Savory, and Saucy
There’s sweet and savory, and then there’s sweet and savory next level. Better Homes and Gardens is preparing the taste buds for an umami taste explosion in 2023. Think fish sauce as a savory and salty glaze for meat like bbq ribs versus a sweet caramel rub. They’re even thinking WAY outside of the box with suggestions such as adding miso to buttercream frosting as a new twist to cupcakes. Odd or tasty? There’s only one way to find out – start mixing!
Mintel Market Research predicts that natural disasters will prompt more food and drink companies to create “easy-to-use nutrition” during a flood or fire. In its Global Food and Trends report, Mintel states that “consumers are in need of food and drink formulations that will help them endure heat waves, sub-zero temperatures, and disastrous weather events.” To download Mintel’s report, visit mintel.com.
ROOT has our finger on the pulse of current and upcoming food trends, and uses that knowledge to promote food and beverage brands. Give us a call to chat about how we can help you achieve success in 2023.