food for thought

Food for Thought: Industry Insights

Part II of the “Hiring a PR Agency” series: How (and When) to Hire the Right One

We’re often asked: “How do I know when it’s the right time to hire a PR agency?” The broadstroke answer is: whenever you need help ...

Part I of the “Hiring a PR Agency” series: PR vs Influencer Marketing?

Trying to decide if you should hire a PR agency? So many questions to answer - what exactly IS PR? Should you sign on with ...

Beyond the Booth – How to Make the Most out of Expo West

Prepping for Natural Products Expo West (Anaheim, Calif. March 4-7) and a busy trade show season? We’ve got you covered. We recently attended New Hope ...

Create Key Messages That Stand Out at Expo West

With Natural Products Expo West just around the corner (March 4-7 in Anaheim, CA) and thousands of attending companies as potential competition, now is ...

Top Six Can’t-Miss CPG Industry Events in the Country

Trade shows are an invaluable resource for CPG brands to trendspot, sample what’s new, get feedback on new products, shake hands with retailers and investors, ...

Our Top Product Picks for 2025 Resolutions

Some people say that New Year’s resolutions don’t work, but we love an opportunity to think about where we’re heading, make some tweaks, set some ...

Top Five CPG Trends to Watch in 2025

This year, we explored New Hope’s new purpose-led CPG conference Newtopia Now; consumed (and helped to shape) countless articles, webinars, and podcasts about the natural ...

CPG PR Trends to Embrace in 2025

Did you know that over 30,000 new CPG products launch each year, but only 15% survive beyond a few years? The difference-maker? Smart, innovative marketing. ...

Our Top Three Favorite CPG Activations of 2024

What makes an activation truly unforgettable? The best activations don’t just hand out samples—they engage the senses, spark emotions, and tell a story that leaves ...

Give Yourself a Hand – The Importance of Awards

In part two of our series on Thought Leadership we dive into awards and why they matter. Winning awards not only sets you apart as ...

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food for thought

Hiring a PR Agency Series, Part I

Trying to decide if you should hire a PR agency? So many questions to answer - what exactly IS PR? Should you sign on with a PR agency or work with influencers? If PR, WHEN should you hire a PR agency? And how do you pick the right agency - what questions should you ask beforehand and in an interview to find the right fit?

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Tips for a Successful Expo West

Prepping for Natural Products Expo West (Anaheim, Calif. March 4-7) and a busy trade show season? We’ve got you covered. We recently attended New Hope Network’s and Naturally Colorado’s Beyond the Booth panel to bring you key tips for trade show success in 2025—from budgeting to booth design to investor meetings.

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Create Key Messages That Stand Out

With Natural Products Expo West just around the corner (March 4-7 in Anaheim, CA) and thousands of attending companies as potential competition, now is the time to set yourself up for success with your expo-specific key messages. Whether you're exhibiting or walking the floor to network, having clear, compelling talking points in your toolkit will help you make the most of every interaction with buyers, retailers, investors and media.

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