food for thought

Three strategies for impactful social media pages

These days, potential and current customers often reference a social media page to learn about a company or service the same way they’d use a website. Your business page could be the first impression they get of your brand, which means that page needs to make a great first impression of your brand. Pages that also educate and inspire users to take action can lead to future sales.

Information on your social media pages may have been uploaded years ago and can easily be forgotten as things change over time. That’s why it’s important to update your About and similar sections at least once per year.

Here are three strategies for impactful social media pages that any business can use to get the most out of their social media presence.

1. Update Your Page Regularly

While it’s easy to keep your cover photos and profile information the same over time, hitting the refresh button is important. There are many ways to do this, like changing your cover photo with the season, or sprucing up the background of your logo profile picture a couple of times a year.

Swap out the link in your Profile Description on Instagram or Twitter to direct users to content that’s most important about your business. If you don’t have new information or stories posted regularly about your business online, note that this is something we specialize in at ROOT Marketing & PR.

Don’t forget to update every social platform over time as well. This may include your mission, business hours, contact information, or prominent changes about your business that would be beneficial to share. Be sure to hit every single platform you have each time, from Facebook to LinkedIn and Pinterest.

2. Don’t Skimp On Visuals

It should go without saying that the visuals you choose to represent your business on social media must be clean, professional, and relevant to your brand.

Businesses often make the mistake of posting an image that’s the wrong resolution or size for their cover and profile pictures. This results in blurry images or elements jumping out of the frame. Avoid this by adjusting or cropping the image properly before posting. We recommend referencing this guide from Sprout Social to determine the size and resolution of your images.

Only use high quality images and graphics, no matter what. If you’re a hotel, choose a picture of a family on vacation that will pull at a parent’s heart strings. If you’re a restaurant, choose a food shot that’s so crisp, it makes your mouth water.

You may want to hire a photographer to take pictures for a few hours or a graphic designer to design a few graphic options if you don’t have quality images available. The right image can be worth a thousand page likes.

3. Transfer Your Facebook Page To A Business Manager Account

If you haven’t already, transfer your Facebook business page into a Business Manager Account. This allows you to invite people from your business or an agency, like ROOT Marketing & PR, to seamlessly work within the Facebook space.

Making the transition will also separate notifications on your business page from your personal page and, most importantly, allow everyone to access the same pixels and payment methods without crossover to other accounts.

According to the Facebook team, just follow these simple steps:

  1. Go to business.facebook.com.
  2. Click Create Account.
  3. Enter a name for your business, select the primary Page and enter your name and work email address.
  4. Move through the rest of the onboarding flow by entering the rest of the required fields.
  5. Learn how to add people to Business Manager.

There are several other ways businesses can see a greater impact from social media. Reach out to ROOT Marketing & PR today and see what our team can do to improve your presence in the social space!

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