Do you feel like your business would get some great coverage by the media, if only they could see what you’re doing first hand? We recommend you host a media event! It’s a great, efficient way to get several writers and influencers to experience your goods or services at the same time. Here are some basic tips to make your first media event an unqualified success: Determine what you ... View Post
PR and Media Relations in the Millennial Age
A lot has changed since we founded ROOT in 2001. Maybe you can relate. There was no Twitter, Facebook, Instagram or Snapchat. Cell phones weren’t “smart” yet — most of them were actually just phones. With fewer channels, the media landscape was a lot easier to navigate than it is now. Print media was king. PR was really mostly “media relations”, and organizations sent press releases and news ... View Post