At the beginning of 2019, we shared our Seven Essential Social Media Trends. Our last trend focused on the evolution of Influencer Marketing. In less than a year, this has become the hottest topic for our social media marketing team. Influencers are utilizing Facebook, TikTok, Snapchat, Pinterest, Twitter, Twitch and blogs, but Instagram is the most successful platform. It has over 800 million ... View Post
How to Host a Successful Media Event
Do you feel like your business would get some great coverage by the media, if only they could see what you’re doing first hand? We recommend you host a media event! It’s a great, efficient way to get several writers and influencers to experience your goods or services at the same time. Here are some basic tips to make your first media event an unqualified success: Determine what you ... View Post
PR and Media Relations in the Millennial Age
A lot has changed since we founded ROOT in 2001. Maybe you can relate. There was no Twitter, Facebook, Instagram or Snapchat. Cell phones weren’t “smart” yet — most of them were actually just phones. With fewer channels, the media landscape was a lot easier to navigate than it is now. Print media was king. PR was really mostly “media relations”, and organizations sent press releases and news ... View Post
