Colorado Marketing & PR Agency | ROOT Marketing & PR

ROOT Marketing & PR specializes in PR, brand strategy, digital and content marketing, special events, and so much more. We excel at networking, developing key messages, and landing feature stories that uniquely position our clients to reach their target market.


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How to Measure Influencer Marketing Return on Investment (ROI)

October 18, 2019 By ROOT Marketing & PR

How to Measure Influencer Marketing Return on Investment (ROI)

At the beginning of 2019, we shared our Seven Essential Social Media Trends. Our last trend focused on the evolution of Influencer Marketing. In less than a year, this has become the hottest topic for our social media marketing team. Influencers are utilizing Facebook, TikTok, Snapchat, Pinterest, Twitter, Twitch and blogs, but Instagram is the most successful platform. It has over 800 million ... View Post

Filed Under: Marketing, Partnerships, Photography, Social Media, Sponsorships, Uncategorized Tagged With: #ROOT, Colorado marketing, denver marketing, influencer expert tips, Influencer Marketing, influencers, Instagram, instagram influencer marketing, instagram influencers, instagram marketing, investing, investing in instagram, investing in social media, marketing, public relations, return on investment, roi, ROOT marketing, ROOT PR, social media marketing

7 Essential Social Media Trends

October 10, 2018 By ROOT Marketing & PR

7 Essential Social Media Trends

Our newest team member, Bre Patterson, is a social media maven and is the blogger and influencer behind Bites with Bre. She is always looking for the next way to break the ever-changing algorithms behind social media and keep two steps ahead of the current trends. Last week, Bre led the ROOT PR & Marketing team through a social media training to teach us new ways to leverage engaging tactics ... View Post

Filed Under: ROOT Team, Social Media Tagged With: About Us, Blogger, Chatbots, Facebook Live, Geo Locations, GIFS, Influencer Marketing, Instagram, ROOT Ladies, ROOT Team, Snapchat, social media, Social Media Insights, Social Media Manager, Social Media Maven, Social Media Trends, Team Members

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Recent Posts

  • 2020 Insider Guide to Eating & Drinking in Denver
  • ROOT Gift Guide 2019
  • Seven Tips to Put the Cherry On Top During First Bite
  • Events to Get You in the Holiday Spirit
  • How to Measure Influencer Marketing Return on Investment (ROI)

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Instagram post 2196181158093784953_3435568523 You won’t be surprised to hear that we are passionate about food, and that one of our favorite hobbies is trying new restaurants. Fortunately for us, the best way to support Colorado’s growing food scene, and the talented people in the food industry, is to eat out a lot!  This year, just like many years before it, we explored all kinds of Denver restaurants, for all kinds of moods and occasions, to bring you this list of a few of our favorites. Did we miss anyone you love? We’re always looking for new places to try! 📸: @myriogrande
Instagram post 2195334381794780211_3435568523 Cheers to the holidays! The ROOT team celebrated over a wonderful brunch at @annette_scratchtotable this weekend. It was so fun getting together for a great meal and celebrating a successful year. What’s your favorite restaurant to celebrate the holidays?
Instagram post 2193258359062735320_3435568523 Looking for somewhere fun to take friends and family from out of town? @myriogrande makes any meal feel like a celebration, and they have a ton of special dietary items to accomodate everyone in your group. 
#ROOTclient #timeswecrave 📸: @myriogrande
Instagram post 2191660894437871695_3435568523 This weekend’s @bcfm Winter Market is a great way to say hi to, and support, our local farmers during the winter. More than 100 local vendors will be selling fresh produce, specialty meats, jewelry, home goods and so much more. It’s all happening at the Boulder County Fairgrounds on Saturday and Sunday from 9 AM - 3 PM. 📸: @bcfm
Instagram post 2188852447409484667_3435568523 Today is #smallbusinesssaturday! Many local companies are holding special deals to help you get ready for the holidays. Check out our local gift guide (link in bio), and tell us YOUR favorite Colorado store by commenting below. 📸: @localtabletours
Instagram post 2186596345288454441_3435568523 Tomorrow, and everyday, we are grateful to our clients, the writers and influencers we work with, and everyone who works to bring excellent, good-for-you and good-for-the-planet food and drinks to Colorado. Happy Thanksgiving everyone!

Photo Credit: @joni.schrantz 
Extra shout-outs to @myriogrande @snarfssandwiches @flatironsfoodfilmfest @firstbiteboco
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