the good food
agency

the good food agency

ROOT is a seasoned PR, marketing and branding firm defined by our downright devotion to good food—to those who grow it, make it, sell it and bring it to life—and by a shared passion for helping better brands thrive.

the good food
agency

the good food agency

ROOT is a seasoned PR, marketing and branding firm defined by our downright devotion to good food—to those who grow it, make it, sell it and bring it to life—and by a shared passion for helping better brands thrive.

latest work

Case study

River Bear Meats

After crafting quality meat products in-house at his restaurant Old Major, Chef Justin Brunson decided to start a meat company in 2018 and needed a strong sales and marketing strategy for launch.

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Case study

The Rio

The Rio Grande Mexican Restaurants weren’t top of mind with the media, who were busy covering newer, trendier places. The Rio was evolving, but no one seemed to know it.

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Case study

Naturally Boulder

For 15 years, Naturally Boulder's biggest event was held in person. COVID-19 forced the event online for the first time in 2020, and PR was needed to get the word out.

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sound bites

sound bites

what we do

ROOT offers services in strategic planning, brand development, public relations, social media, influencer marketing and more to help good people and great companies make an impact. Your brand has purpose and your story is powerful. Our work gets both out into the world.

food for thought

The Roots of ROOT

As we celebrate our 20th anniversary this year, we’re thinking back to how it all began. We’d love to say there was a glamorous or exceptional beginning that started the ...

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Marketing tips for a small budget

Full of big ideas but have to keep the bottom line in mind? We all wish we had tens (if not hundreds) of thousands of dollars to spend on digital campaigns, market blitzes and trade shows.

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6 top food trends that will shape 2021

While we expected 2020 to bring trends like artisanal club soda and zero-proof bars to the forefront, 2020 brought an unprecedentedly difficult year for the food industry, with unexpected trends.

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newsletter

Every month, the ROOT team digs deeper into good food and marketing trends, news and tips. Sign up here.

the good food
agency

newsletter

Every month, the ROOT team digs deeper into good food and marketing trends, news and tips. Sign up here.