the good food
the good food agency
ROOT is a seasoned PR, marketing and branding firm defined by our downright devotion to good food—to those who grow it, make it, sell it and bring it to life—and by a shared passion for helping better brands thrive.
River Bear Meats
After crafting quality meat products in-house at his restaurant Old Major, Chef Justin Brunson decided to start a meat company in 2018 and needed a strong sales and marketing strategy for launch.learn more
The Rio Grande Mexican Restaurants weren’t top of mind with the media, who were busy covering newer, trendier places. The Rio was evolving, but no one seemed to know it.learn more
For 15 years, Naturally Boulder's biggest event was held in person. COVID-19 forced the event online for the first time in 2020, and PR was needed to get the word out.learn more
what we do
food for thought
The Roots of ROOT
As we celebrate our 20th anniversary this year, we’re thinking back to how it all began. We’d love to say there was a glamorous or exceptional beginning that started the ...learn more
Marketing tips for a small budget
Full of big ideas but have to keep the bottom line in mind? We all wish we had tens (if not hundreds) of thousands of dollars to spend on digital campaigns, market blitzes and trade shows.learn more
6 top food trends that will shape 2021
While we expected 2020 to bring trends like artisanal club soda and zero-proof bars to the forefront, 2020 brought an unprecedentedly difficult year for the food industry, with unexpected trends.learn more
Every month, the ROOT team digs deeper into good food and marketing trends, news and tips. Sign up here.