case study

Rio Grande Mexican Restaurants – (Unpaid) Influencer Partnerships

Influencers elevate the Rio’s reputation

Challenge

With 30+ years of reputation built primarily on making the best (and strongest) margarita in Colorado, and with a target audience of mostly Gen Z and millennials, it was time to bring in the heavy hitters to share the news of the Rio’s focus on high-quality, fresh and seasonal, locally-sourced food offerings.

Results

The unpaid influencer campaign increased awareness of the Rio’s fresh, seasonal food and local farmer relationships, expanding the Rio’s reach to new demographics, and increasing their social media followers. Placements included: EatDrinknRepeat, VisitColorado, Westof105, JulieLikesFood, WorldisMyMenu, ModernHippieHabits, HolisticRendezvous, and many more.

Solution

We built and executed an influencer marketing plan targeting influencers chosen for specific criteria such as reach, type of audience, geographic range (to reach multiple Rio locations,) and targeted subject matter. We invited them in to experience the Rio through comp meals showcasing the Rio’s Harvest Days menu, a limited time menu that featured seasonal Colorado farm produce.

In Their Own Words:

“Thank you so much for everything. You’ve done a wonderful job and I’ve loved partnering with you.”

Becky Herman, Marketing Director for the Rio/Fadduh

Challenge

With 30+ years of reputation built primarily on making the best (and strongest) margarita in Colorado, and with a target audience of mostly Gen Z and millennials, it was time to bring in the heavy hitters to share the news of the Rio’s focus on high-quality, fresh and seasonal, locally-sourced food offerings.

Solution

We built and executed an influencer marketing plan targeting influencers chosen for specific criteria such as reach, type of audience, geographic range (to reach multiple Rio locations,) and targeted subject matter. We invited them in to experience the Rio through comp meals showcasing the Rio’s Harvest Days menu, a limited time menu that featured seasonal Colorado farm produce.

Results

The unpaid influencer campaign increased awareness of the Rio’s fresh, seasonal food and local farmer relationships, expanding the Rio’s reach to new demographics, and increasing their social media followers. Placements included: EatDrinknRepeat, VisitColorado, Westof105, JulieLikesFood, WorldisMyMenu, ModernHippieHabits, HolisticRendezvous, and many more.

In Their Own Words:

“Thank you so much for everything. You’ve done a wonderful job and I’ve loved partnering with you.”

Becky Herman, Marketing Director for the Rio/Fadduh

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