case study

ChefReady – Social Media

Setting up social media that sells for new kid on the block ChefReady

Challenge

ChefReady Kitchens was one of the first virtual kitchens to enter the Denver market, and therefore needed to educate Denver chefs on virtual kitchens, and position themselves as a champion for local chefs.

Results

Starting with a competitive analysis of three competitors in the virtual kitchen space, ROOT helped ChefReady differentiate themselves on social media by positioning themselves as a local-first virtual kitchen, run by people who understand the challenges Denver chefs are facing in the midst of a pandemic.

This approach results in about 4-5 direct sales leads per week via Instagram and Facebook direct messages.

Solution

To meet these challenges, ChefReady needed support strategically launching their social media presence, engaging with Denver chefs on Instagram, and carrying a cohesive brand message throughout their social media content. To educate chefs, ROOT created an FAQ series on Instagram to answer questions asked often about ChefReady’s services. To position ChefReady as champions for local chefs, ROOT created Denver-specific social media content that empathized with local chefs and positioned ChefReady as a solution. ChefReady also engaged daily via Instagram with local chefs by responding to their IG Stories, commenting on their photos, and direct-messaging them so ChefReady would stay top-of-mind.

In Their Own Words:

“We don’t have the time or experience to do social media ourselves. Thankfully, the ROOT Marketing & PR team takes care of everything for us. Even though our business is B2B, they’ve been able to leverage our B2C social media platforms to generate sales leads, which is more than we asked for. The content represents us well and they’ve done a great job of communicating who we are and what we do to our target chef audience.”

Nilli Poynter, Owner

Challenge

ChefReady Kitchens was one of the first virtual kitchens to enter the Denver market, and therefore needed to educate Denver chefs on virtual kitchens, and position themselves as a champion for local chefs.

Solution

To meet these challenges, ChefReady needed support strategically launching their social media presence, engaging with Denver chefs on Instagram, and carrying a cohesive brand message throughout their social media content. To educate chefs, ROOT created an FAQ series on Instagram to answer questions asked often about ChefReady’s services. To position ChefReady as champions for local chefs, ROOT created Denver-specific social media content that empathized with local chefs and positioned ChefReady as a solution. ChefReady also engaged daily via Instagram with local chefs by responding to their IG Stories, commenting on their photos, and direct-messaging them so ChefReady would stay top-of-mind.

Results

Starting with a competitive analysis of three competitors in the virtual kitchen space, ROOT helped ChefReady differentiate themselves on social media by positioning themselves as a local-first virtual kitchen, run by people who understand the challenges Denver chefs are facing in the midst of a pandemic.

This approach results in about 4-5 direct sales leads per week via Instagram and Facebook direct messages.

In Their Own Words:

“We don’t have the time or experience to do social media ourselves. Thankfully, the ROOT Marketing & PR team takes care of everything for us. Even though our business is B2B, they’ve been able to leverage our B2C social media platforms to generate sales leads, which is more than we asked for. The content represents us well and they’ve done a great job of communicating who we are and what we do to our target chef audience.”

Nilli Poynter, Owner

a few media hits

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