Christmas in October – aka “It’s Not Too Late to Pitch Holiday Gift Guides” (but almost so hurry the heck up)

In early fall, while the rest of the U.S. are visiting pumpkin patches and thinking about ways to decorate for Halloween, journalists are eating, breathing and sleeping the holidays, largely in part to Holiday Gift Guides (or “HGG”.)

If you’re an e-commerce brand, gift guides are huge sales drivers, especially if: 

you ship nationwide

you’re on Amazon

you have a non-perishable product

your products are particularly giftable

Digital holiday gift guides often publish in November right before the holiday shopping season really heats up, and the media are working on them right now.

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