AI in 2026: What Natural Brands Need to Know for PR

We realized AI would transform PR when we saw how it prioritizes earned media in searches. A Muck Rack report analyzed over 1 million AI-generated responses and found 96% of cited links came from content created by PR/corp comms teams. Earned media placements are heavily prioritized by AI search engines because they are seen as highly credible, third-party validation sources. Unlike paid ads or brand-owned content, AI systems rely on earned media to provide objective and trustworthy answers to user queries.

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