Part I of the “Hiring a PR Agency” series: PR vs Influencer Marketing?

Trying to decide if you should hire a PR agency? So many questions to answer – what exactly IS PR? Should you sign on with a PR agency or work with influencers? If PR, WHEN should you hire a PR agency? And how do you pick the right agency – what questions should you ask beforehand and in an interview to find the right fit?

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