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Top Five CPG Trends to Watch in 2025

This year, we explored New Hope’s new purpose-led CPG conference Newtopia Now; consumed (and helped to shape) countless articles, webinars, and podcasts about the natural products industry; nibbled on hundreds of new products; welcomed new CPG clients, discussed where the industry is heading, and started a YouTube channel Dig Deep.

We carefully considered what we’ve learned, added a dash of ideas from our favorite trend predictors, and created our Top Five Trends to Watch in 2025.

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