Colorado Marketing & PR Agency | ROOT Marketing & PR

ROOT Marketing & PR specializes in PR, brand strategy, digital and content marketing, special events, and so much more. We excel at networking, developing key messages, and landing feature stories that uniquely position our clients to reach their target market.


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Archives for February 2019

What’s Best For You: In-House or Agency Marketing?

February 22, 2019 By ROOT Marketing & PR

What’s Best For You: In-House or Agency Marketing?

You know you need marketing help – social media, PR, influencer marketing, email newsletters, and so on – but should you hire someone or a team in-house, or work with an agency? First, write a list of your needs and goals, and be as specific as possible. Think about reputation building through traditional media or influencers, content development, improving your SEO, advertising, etc. Next, ... View Post

Filed Under: Marketing, Public Relations Tagged With: agency, marketing, marketing tips, public relations

Top 6 Best Practices for Working with Influencers

February 13, 2019 By ROOT Marketing & PR

Top 6 Best Practices for Working with Influencers

A world where “influencers” are, well, influential is still relatively new, so what exactly is a social media influencer? Essentially, it’s someone who has a strong following on their social media channels, and through those channels has the power to impact how their followers spend their money. Brand-influencer relationships are constantly growing and changing, and it can be a difficult world to ... View Post

Filed Under: Marketing, Social Media Tagged With: best practices, Influencer Marketing, social media

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    Recent Posts

    • How to Make a Big Splash with Your Big Announcement
    • 3 Marketing “Musts” For Big-Idea Businesses on a Small Budget
    • Six Top Food Trends That Will Shape 2021
    • Food Photography: Tips & Tricks
    • Restaurant Marketing in a Pandemic: Attracting Customers

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    As a female owned and operated business with a cor As a female owned and operated business with a core team who are all women who love to support women, we're excited to celebrate #InternationalWomensDay! 😍💕

#rootmktgpr #womensday #women #womensday2021 #femaleownedbusiness #womensupportingwomen #eachforequal #womenempowerment #girlpower #women #IWD2021 #happyinternationalwomensday #internationalwomensday2021
    These books are on 🔥! Our client, Adrian Miller These books are on 🔥! Our client, Adrian Miller, @soulfoodscholar, sat down with @forbes writer Leslie Kelly, @lesliedines58, for her raw and honest piece, “These Hotly Anticipated Barbecue Books Are Essential Reading,” discussing his James Beard Award-winning book “Black Smoke African Americans and the United States of Barbecue” and the history and hardships of Black barbecue. Miller was accompanied by fellow authors Rodney Scott, @pitmasterrodneyscott, and his book titled “Rodney Scott’s World of BBQ” and Lolis Eric Elie’s @loliselie “Smokestack Lighting: Adventures in the Heart of Barbecue Country.” Read the full article with link in bio.
📸: @soulfoodscholar

#rootmktgpr #BlackBBQ #AdrianMiller #BlackSmoke #blacksmokebook #cookbooks #forbes #marketing #pr #cookbook #barbecuecookbook
    We are movin' and shakin' through March with our m We are movin' and shakin' through March with our monthly All-Team Meeting. 👩‍💻 It's great to see everyone's smiling faces (even our furry friends 😸), get prepared for the month ahead and review February's findings. Organization for the win!

#rootmktgpr #team #teamwork #teammeeting #ROOTtips #teamworkmakesthedreamwork #teamworktogether #pr #awesometeamwork #marketing
    Our client, @origin_milk, are headquartered in Ohi Our client, @origin_milk, are headquartered in Ohio, so we had to take the opportunity to have lunch with them when they were in town recently! 😄 Great to finally meet you guys in person. @bluemoonrino
    Can you believe it's March?! We're starting to thi Can you believe it's March?! We're starting to think about spring, the growing season, farmers, and in-person farmers markets. 👩‍🌾🥕🥦 Lots about that in this month's newsletter, as well as a link to our latest blog, How To Make A Big Splash With Your Big Announcement, which is particularly timely as we'll soon be sharing our "brand" new brand and website. Click the link in bio for more.

#rootmktgpr #ROOTtips #newsletter #pr #marketing #clientnews #farmers #farmersmarket #spring #march #growingseason #branding #prtips #marketingtips
    Folks, it's almost time for us to launch the new R Folks, it's almost time for us to launch the new ROOT brand! We had a terrific photoshoot with @jenniferolsonphotography, worked with our favorite copywriters and designers, and our Brand and Marketing Strategist, @kristineroot, worked her branding magic bringing it all together. Watch this space for a brand reveal next week!
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