You know you need marketing help – social media, PR, influencer marketing, email newsletters, and so on – but should you hire someone or a team in-house, or work with an agency? First, write a list of your needs and goals, and be as specific as possible. Think about reputation building through traditional media or influencers, content development, improving your SEO, advertising, etc. Next, ... View Post
Archives for February 2019
Top 6 Best Practices for Working with Influencers
A world where “influencers” are, well, influential is still relatively new, so what exactly is a social media influencer? Essentially, it’s someone who has a strong following on their social media channels, and through those channels has the power to impact how their followers spend their money. Brand-influencer relationships are constantly growing and changing, and it can be a difficult world to ... View Post
