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the good food agency

the good food agency

ROOT is a seasoned and award-winning PR, marketing and social media agency defined by our downright devotion to good food—to those who grow it, make it, sell it and bring it to life—and by a shared passion for helping better brands thrive.

the good food
agency

the good food agency

ROOT is a seasoned and award-winning PR, marketing and social media agency defined by our downright devotion to good food—to those who grow it, make it, sell it and bring it to life—and by a shared passion for helping better brands thrive.

latest work

Case study

Motherlove

After 40 years in business, Motherlove, a line of herbal products for new and expecting moms, felt they needed a (brand) facelift and new product packaging that better helps moms choose the right product.

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Case study

Savory Spice

After near-immediate success with their first store, Savory Spice quickly grew both via online sales, and brick and mortar stores (now at 30 locations across the US.) Savory Spice hired ROOT with an initial focus on landing mentions in e-commerce gift guides.

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Case study

Bubbies Fine Foods

Fermentation is one of the hottest and most competitive CPG spaces. Bubbies Fine Foods, with its iconic grandma “Bubbie” brand, has been a major player in the industry for more than four decades.

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sound bites

sound bites

what we do

ROOT helps good people and great companies make an impact through strategic marketing, including public relations, social media, influencer marketing, and thought leadership. We take fledgling brands from 1 to 11, and help established companies grow when they get stuck.

food for thought

CPG PR Trends You Should Embrace in 2025

Did you know that over 30,000 new CPG products launch each year, but only 15% survive beyond a few years? The difference-maker? Smart, innovative marketing. Our latest blog dives into 4 powerful PR trends your competitors are using to stay ahead—and how you can, too.

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Our Top Three CPG Activations of 2024

What makes an activation truly unforgettable? The best activations don’t just hand out samples—they engage the senses, spark emotions, and tell a story that leaves a lasting impact. This year, we saw standout activations that integrated technology, lifestyle trends, and immersive storytelling to captivate audiences.

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Woman looking at laptop with a glass of milk in the foreground

The Ultimate Guide to LinkedIn Sales & Marketing

Build your successful LinkedIn presence for your business and personal profiles using our tips, resources, and strategies.

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newsletter

Every month, the ROOT team digs deeper into good food and marketing trends, news and tips. Sign up here.

the good food
agency

newsletter

Every month, the ROOT team digs deeper into good food and marketing trends, news and tips. Sign up here.