You know you need marketing help – social media, PR, influencer marketing, email newsletters, and so on – but should you hire someone or a team in-house, or work with an agency? First, write a list of your needs and goals, and be as specific as possible. Think about reputation building through traditional media or influencers, content development, improving your SEO, advertising, etc. Next, ... View Post
The Quick and Dirty Guide to the 9 Best Practices in Content Marketing
Here’s something to boggle the mind: Google processes over 40,000 search queries per second – that’s 3.5 billion searches per day! Why is that? Because it is a fast and reliable way to get answers to a question. Within seconds of thinking of a question, you can type in a search and generate a list of information to quench your hunger for knowledge (or at least, the number for your local pizza ... View Post
PR and Media Relations in the Millennial Age
A lot has changed since we founded ROOT in 2001. Maybe you can relate. There was no Twitter, Facebook, Instagram or Snapchat. Cell phones weren’t “smart” yet — most of them were actually just phones. With fewer channels, the media landscape was a lot easier to navigate than it is now. Print media was king. PR was really mostly “media relations”, and organizations sent press releases and news ... View Post