Here’s something to boggle the mind: Google processes over 40,000 search queries per second – that’s 3.5 billion searches per day! Why is that? Because it is a fast and reliable way to get answers to a question. Within seconds of thinking of a question, you can type in a search and generate a list of information to quench your hunger for knowledge (or at least, the number for your local pizza ... View Post
PR and Media Relations in the Millennial Age
A lot has changed since we founded ROOT PR in 2001. Maybe you can relate. There was no Twitter, Facebook, Instagram or Snapchat. Cell phones weren’t “smart” yet — most of them were actually just phones. With fewer channels, the media landscape was a lot easier to navigate than it is now. Print media was king. PR was really mostly “media relations”, and organizations sent press releases and news ... View Post