...7 WAYS TO UP-LEVEL LINKEDIN FOR YOUR BUSINESS. During COVID-19 lockdowns, LinkedIn has seen higher levels of engagement than ever before. In January 2020 they had 675 million members, and according to Microsofts’ Earning Release FY20 Q3, grew to 690 members by March 31, with a 26% increase in active sessions. “We’ve seen two years of digital transformation in two months,” said Satya ... View Post
How to Market Your New Beer in Sour Times
Like a bad beer, craft beer sales are flat at best or, at its worst, declining – depending on which USA Today stats you reference. In Colorado with the passage of Senate Bill 16-197 that allows big-box grocery stores to carry full-strength beer, fewer people are visiting breweries to grab their weekend crowlers. To remain competitive, you’ll need to be your own cheerleader for each beer release. ... View Post
Partner Up for Success
Simple steps for strategic alliance building: A strategic marketing partnership is a union you and another organization create to further both of your goals, and expand your reach. The development of a strategic alliance can benefit your business through brand exposure to the broader market, generating new leads, and sharing product development or event planning costs. Some examples of ... View Post
