Like a bad beer, craft beer sales are flat at best or, at its worst, declining – depending on which USA Today stats you reference. In Colorado with the passage of Senate Bill 16-197 that allows big-box grocery stores to carry full-strength beer, fewer people are visiting breweries to grab their weekend crowlers. To remain competitive, you’ll need to be your own cheerleader for each beer release. ... View Post
Partner Up for Success
Simple steps for strategic alliance building: A strategic marketing partnership is a union you and another organization create to further both of your goals, and expand your reach. The development of a strategic alliance can benefit your business through brand exposure to the broader market, generating new leads, and sharing product development or event planning costs. Some examples of ... View Post
Stop Acting Like You Know How To Do Email Marketing
Email is dead. Long live email. This is an ongoing debate in online marketing. Not only are we swamped by more email, we have a lot more other things competing for our attention. Plus, Google is giving the consumer tools to filter out a lot of those emails in the promotional tabs. But people still overwhelmingly say that if they want to hear from a company, they ... View Post
