Email is dead. Long live email. This is an ongoing debate in online marketing. Not only are we swamped by more email, we have a lot more other things competing for our attention. Plus, Google is giving the consumer tools to filter out a lot of those emails in the promotional tabs. But people still overwhelmingly say that if they want to hear from a company, they ... View Post
What’s Best For You: In-House or Agency Marketing?
You know you need marketing help – social media, PR, influencer marketing, email newsletters, and so on – but should you hire someone or a team in-house, or work with an agency? First, write a list of your needs and goals, and be as specific as possible. Think about reputation building through traditional media or influencers, content development, improving your SEO, advertising, etc. Next, ... View Post