You probably already know that having several Influencers talking up your company on social media would be a fast and hugely impactful way to raise awareness about your offerings, but what’s the best way to set that up and put your best foot forward? Read on to learn about how to host an impactful influencer event:An Influencer’s #1 PriorityThe bread and butter for most Influencers is their ... View Post
Top 6 Best Practices for Working with Influencers
A world where “influencers” are, well, influential is still relatively new, so what exactly is a social media influencer? Essentially, it’s someone who has a strong following on their social media channels, and through those channels has the power to impact how their followers spend their money. Brand-influencer relationships are constantly growing and changing, and it can be a difficult world to ... View Post
7 Essential Social Media Trends
Our newest team member, Bre Patterson, is a social media maven and is the blogger and influencer behind Bites with Bre. She is always looking for the next way to break the ever-changing algorithms behind social media and keep two steps ahead of the current trends. Last week, Bre led the ROOT PR & Marketing team through a social media training to teach us new ways to leverage engaging tactics ... View Post