At the beginning of 2019, we shared our Seven Essential Social Media Trends. Our last trend focused on the evolution of Influencer Marketing. In less than a year, this has become the hottest topic for our social media marketing team. Influencers are utilizing Facebook, TikTok, Snapchat, Pinterest, Twitter, Twitch and blogs, but Instagram is the most successful platform. It has over 800 million ... View Post
Hosting a Successful Influencer Event
You probably already know that having several Influencers talking up your company on social media would be a fast and hugely impactful way to raise awareness about your offerings, but what’s the best way to set that up and put your best foot forward? Read on to learn about how to host an impactful influencer event: An Influencer’s #1 Priority The bread and butter for most Influencers is their ... View Post
Top 6 Best Practices for Working with Influencers
A world where “influencers” are, well, influential is still relatively new, so what exactly is a social media influencer? Essentially, it’s someone who has a strong following on their social media channels, and through those channels has the power to impact how their followers spend their money. Brand-influencer relationships are constantly growing and changing, and it can be a difficult world to ... View Post
