Colorado Marketing & PR Agency | ROOT Marketing & PR

ROOT Marketing & PR specializes in PR, brand strategy, digital and content marketing, special events, and so much more. We excel at networking, developing key messages, and landing feature stories that uniquely position our clients to reach their target market.


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How to Measure Influencer Marketing Return on Investment (ROI)

October 18, 2019 By ROOT Marketing & PR

How to Measure Influencer Marketing Return on Investment (ROI)

At the beginning of 2019, we shared our Seven Essential Social Media Trends. Our last trend focused on the evolution of Influencer Marketing. In less than a year, this has become the hottest topic for our social media marketing team. Influencers are utilizing Facebook, TikTok, Snapchat, Pinterest, Twitter, Twitch and blogs, but Instagram is the most successful platform. It has over 800 million ... View Post

Filed Under: Marketing, Partnerships, Photography, Social Media, Sponsorships, Uncategorized Tagged With: #ROOT, Colorado marketing, denver marketing, influencer expert tips, Influencer Marketing, influencers, Instagram, instagram influencer marketing, instagram influencers, instagram marketing, investing, investing in instagram, investing in social media, marketing, public relations, return on investment, roi, ROOT marketing, ROOT PR, social media marketing

Hosting a Successful Influencer Event

June 13, 2019 By ROOT Marketing & PR

Hosting a Successful Influencer Event

You probably already know that having several Influencers talking up your company on social media would be a fast and hugely impactful way to raise awareness about your offerings, but what’s the best way to set that up and put your best foot forward? Read on to learn about how to host an impactful influencer event: An Influencer’s #1 Priority The bread and butter for most Influencers is their ... View Post

Filed Under: Events, Marketing, Partnerships, Public Relations, Social Media, Uncategorized Tagged With: Event planning, Influencer events, Influencer Marketing, influencers, marketing, public relations

Top 6 Best Practices for Working with Influencers

February 13, 2019 By ROOT Marketing & PR

Top 6 Best Practices for Working with Influencers

A world where “influencers” are, well, influential is still relatively new, so what exactly is a social media influencer? Essentially, it’s someone who has a strong following on their social media channels, and through those channels has the power to impact how their followers spend their money. Brand-influencer relationships are constantly growing and changing, and it can be a difficult world to ... View Post

Filed Under: Marketing, Social Media Tagged With: best practices, Influencer Marketing, social media

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    BIG news folks... we're rebranding ROOT and creati BIG news folks... we're rebranding ROOT and creating a new website! Here are some candid photos we took of the photoshoot. Can't wait to see the professional ones that @jenniferolsonphotography took! Watch this space for the big rebrand reveal in the next couple of weeks!
    Wishing a 🎈VERY happy birthday🎉 to our trust Wishing a 🎈VERY happy birthday🎉 to our trusted, bright spark admin @gianna_lapiana, who is a hard-working, conscientious teammate who always has a smile no matter what we throw her way. Thank you so much for all that you do Gianna! 🙏🏻💖🥳🎊👏🏻
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#luckyteam #birthdaygirl #birthdayparty #womenwhorock #dreamteam #grateful #agencylife #birthdaylove #womensupportingwomen #marketingagency #pragency
    Happy birthday to our Social Media Strategist and Happy birthday to our Social Media Strategist and Trainer @josepheeeny 🎂🥳🎉Josephine's smarts and sunny personality make her a great fit for the ROOT team! We hope you have a great day and great year Josephine!
    We’re fun. We’re serious. And we’re serious We’re fun. We’re serious. And we’re serious about having fun.  @jenniferolsonphotography, thanks for letting both sides of @rootmktgpr shine in today’s photo shoot! 🎉😍❤️🙏🏻📸
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#photoshoot #behindthescenes #lightscameraaction #watchoutworld #dreamteam #candid #candidphotography #marketingteam #prteam #denvermarketing #thegoodfoodagency
    We're so happy to work with @kiln.co, downtown Bou We're so happy to work with @kiln.co, downtown Boulder's VERY cool coworking space that was created to help you achieve a work-life balance with amenities like a podcast studio, event space, commercial kitchen, café, parenting room, walking and biking desks, long-term bike storage, and electric car-charging stations. Thanks for the coverage @5280magazine! Link in bio.
    Attention all foodies and trivia game fans! 🚨Jo Attention all foodies and trivia game fans! 🚨Join @flatironsfoodfilmfest for their first-ever food and film trivia game night on Wed., Feb. 3rd at 7:30 pm. ROOT's very own @Kuvyax will be the game show host. Prizes from local food and beverage producers such as @weldwerksbrewing and @stemciders. Registration required for this FREE event, link in bio.
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Photo Credit: Frank Mattano
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