With decades of experience, the ROOT PR team is comprised of tastemakers specializing in PR, content creation, special events and social media. We excel at developing story angles and landing feature stories for our clients. We’re avid readers and fascinated by food trends. We have strong relationships with the media, both across the U.S., and in our Rocky Mountain-lined backyards in Boulder and Denver. But, we never “blast” your message to the masses. We work with you to craft your unique stories and share them with the right freelancers, writers and editors, leading to the best editorial coverage possible.
BRAND STRATEGY & POSITIONING
New to market? Need a refresh? No matter where your brand is in its lifecycle, we can help give it the boost it needs. All of our clients get brand tune-up advice when they hire us, but if you need a full rebrand, we’ll help you make that happen.
"With an extremely intuitive, almost preternatural understanding of branding, positioning, and key messaging, ROOT PR has taken my small company from point A to point B in one quantum leap, all in a matter of months. They very capably and efficiently managed to turn our brain child into presentable and proud company."
-Parker Rush, Teamaker, 8th Wonder Tea
Digital communication and social media are essential tools for reaching your current and future customers, and it’s even more effective when one team handles all of your communications. Whether you need help with day-to-day posting or a robust advertising strategy, we’re ready and able to execute.
It’s not just about impressing a few trusted journalists anymore. Individual bloggers, social media personalities and influencers are dominating the media landscape, giving brands a more targeted and efficient ROI than ever before. We can find and work on your behalf with the right influencers to amplify your brand and sales.
We’re compulsive connectors who love nothing more than facilitating useful introductions that turn into meaningful relationships. We love helping businesses amplify their messaging while also connecting with their community of potential customers.We’ve worked or partnered with most food-related organizations in our state, including the Colorado Restaurant Association, Visit Denver, Eat Denver, Slow Food Denver and Boulder, Union Station Farmers Market, Les Dames D’Escoffier, the Colorado Chefs Association, Colorado Proud, the Department of Agriculture, the James Beard Celebrity Chef Tour, the Flatirons Food Film Festival, and many food-related non-profits.
We love special events. Most agencies shy away from them, but we can’t get enough of creative ways to promote our clients. We’ve been managing special events that “put a face to your business” for more than two decades – everything from intimate business cocktail parties to wine festivals for 2,000 attendees. Media events are our specialty, as we believe they are the very best way to make the press fall in love with your company. We host media events for our clients at least once per year.
Tell your story with a blog. If you don’t have the time, we offer ghostwriting services where we write the posts and publish the work for you on your website. As well as social media (see above) and email marketing (see below), we offer all types of content marketing, including blogging, podcasts, and videos - we can assist, or take care of it all - from soup to nuts.
Drive more engagement and conversions with custom email marketing that will make your customers look forward to receiving your emails. Our experts can help you strategize, plan, and execute an email campaign that aligns with your overall business goals.
ROOT PR takes an integrated approach to position our clients as thought leaders in their industry. Our team is skilled at developing strategies that focus on your strengths and maximize your potential. We do this by combining PR, content curation, impactful partnerships, and proven tactics that will set you apart from your peers. This includes pursuing keynote and speaking opportunities at appropriate summits, conferences, and industry meet-ups.