Colorado Marketing & PR Agency | ROOT Marketing & PR

ROOT Marketing & PR specializes in PR, brand strategy, digital and content marketing, special events, and so much more. We excel at networking, developing key messages, and landing feature stories that uniquely position our clients to reach their target market.


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SERVICES

At ROOT Marketing & PR, we do so much more than just public relations. We offer a comprehensive suite of marketing services, too. If you need to extend your reach while increasing sales, we’re here to help.

PUBLIC RELATIONS

With decades of experience, the ROOT Marketing & PR team is comprised of tastemakers specializing in PR, content creation, special events and social media. We excel at developing story angles and landing feature stories for our clients. We’re avid readers and fascinated by food trends. We have strong relationships with the media, both across the U.S., and in our Rocky Mountain-lined backyards in Boulder and Denver. But, we never “blast” your message to the masses. We work with you to craft your unique stories and share them with the right freelancers, writers and editors, leading to the best editorial coverage possible.

BRAND STRATEGY & POSITIONING

New to market? Need a refresh? No matter where your brand is in its lifecycle, we can help give it the boost it needs. All of our clients get brand tune-up advice when they hire us, but if you need a full rebrand, we’ll help you make that happen.
"With an extremely intuitive, almost preternatural understanding of branding, positioning, and key messaging, ROOT Marketing & PR has taken my small company from point A to point B in one quantum leap, all in a matter of months. They very capably and efficiently managed to turn our brain child into presentable and proud company."
-Parker Rush, Teamaker, 8th Wonder Tea

SOCIAL MEDIA

Digital communication and social media are essential tools for reaching your current and future customers, and it’s even more effective when one team handles all of your communications. Whether you need help with day-to-day posting or a robust advertising strategy, we’re ready and able to execute.

INFLUENCER MARKETING

It’s not just about impressing a few trusted journalists anymore. Individual bloggers, social media personalities and influencers are dominating the media landscape, giving brands a more targeted and efficient ROI than ever before. We can find and work on your behalf with the right influencers to amplify your brand and sales.

STRATEGIC PARTNERSHIPS

We’re compulsive connectors who love nothing more than facilitating useful introductions that turn into meaningful relationships. We love helping businesses amplify their messaging while also connecting with their community of potential customers.We’ve worked or partnered with most food-related organizations in our state, including the Colorado Restaurant Association, Visit Denver, Eat Denver, Slow Food Denver and Boulder, Union Station Farmers Market, Les Dames D’Escoffier, the Colorado Chefs Association, Colorado Proud, the Department of Agriculture, the James Beard Celebrity Chef Tour, the Flatirons Food Film Festival, and many food-related non-profits.

SPECIAL EVENTS

We love special events. Most agencies shy away from them, but we can’t get enough of creative ways to promote our clients. We’ve been managing special events that “put a face to your business” for more than two decades – everything from intimate business cocktail parties to wine festivals for 2,000 attendees. Media events are our specialty, as we believe they are the very best way to make the press fall in love with your company. We host media events for our clients at least once per year.

CONTENT MARKETING

Tell your story with a blog. If you don’t have the time, we offer ghostwriting services where we write the posts and publish the work for you on your website. As well as social media (see above) and email marketing (see below), we offer all types of content marketing, including blogging, podcasts, and videos - we can assist, or take care of it all - from soup to nuts.

E-MAIL MARKETING

Drive more engagement and conversions with custom email marketing that will make your customers look forward to receiving your emails. Our experts can help you strategize, plan, and execute an email campaign that aligns with your overall business goals.

THOUGHT LEADERSHIP

ROOT Marketing & PR takes an integrated approach to position our clients as thought leaders in their industry. Our team is skilled at developing strategies that focus on your strengths and maximize your potential. We do this by combining PR, content curation, impactful partnerships, and proven tactics that will set you apart from your peers. This includes pursuing keynote and speaking opportunities at appropriate summits, conferences, and industry meet-ups.

CONTACT US

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    Happy birthday to our Social Media Strategist and Happy birthday to our Social Media Strategist and Trainer @josepheeeny 🎂🥳🎉Josephine's smarts and sunny personality make her a great fit for the ROOT team! We hope you have a great day and great year Josephine!
    We’re fun. We’re serious. And we’re serious We’re fun. We’re serious. And we’re serious about having fun.  @jenniferolsonphotography, thanks for letting both sides of @rootmktgpr shine in today’s photo shoot! 🎉😍❤️🙏🏻📸
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#photoshoot #behindthescenes #lightscameraaction #watchoutworld #dreamteam #candid #candidphotography #marketingteam #prteam #denvermarketing #thegoodfoodagency
    We're so happy to work with @kiln.co, downtown Bou We're so happy to work with @kiln.co, downtown Boulder's VERY cool coworking space that was created to help you achieve a work-life balance with amenities like a podcast studio, event space, commercial kitchen, café, parenting room, walking and biking desks, long-term bike storage, and electric car-charging stations. Thanks for the coverage @5280magazine! Link in bio.
    Attention all foodies and trivia game fans! 🚨Jo Attention all foodies and trivia game fans! 🚨Join @flatironsfoodfilmfest for their first-ever food and film trivia game night on Wed., Feb. 3rd at 7:30 pm. ROOT's very own @Kuvyax will be the game show host. Prizes from local food and beverage producers such as @weldwerksbrewing and @stemciders. Registration required for this FREE event, link in bio.
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Photo Credit: Frank Mattano
    We like celebrating National Milk Day with somethi We like celebrating National Milk Day with something that's a little more elevated than a glass of milk. @origin_milk teamed up with famed Colorado Mixologist Jack Bethel (@amanforallspirits) to develop a 2021 update on the classic milk punch – aptly titled The Optimist. The fancy-but-feasible recipe features a chai tea syrup, Jamacian Rum, and ORIGIN whole milk, found at @wholefoods and @naturalgrocers across Colorado. 
Recipe below: 

8 oz ORIGIN Whole Milk
8 oz Jamaican rum (we like Smith and Cross)
5 oz sherry (we like Oloroso)
2.5 oz Chai Tea Syrup*
2 oz fresh lemon juice
4 dashes bitters (we like Dram Black)
 
Add the ORIGIN milk to a small saucepan and bring to a simmer on the stove top. Once boiling remove from heat and add lemon juice. Let sit for 5 minutes while milk solids form. Add the rum to the milk and lemon mixture, and strain through a sieve into a pitcher containing the sherry, chai tea syrup, and bitters. Rinse your strainer and pass this mixture through again. Rinse your strainer again, and add a paper towel to the inside before straining a third time. Finally, add a coffee filter to the inside of your strainer and pass through one more time. Expect the straining to go slow, this is the most challenging part of the drink. 
 
Chill overnight and serve in a rocks glass with ice. Garnish with a fresh strawberry.
 
*Chai Tea Syrup: Bring 16 oz water to a boil with four packets of your favorite spiced chai tea. Tazo is a good option. Let steep for 10 minutes and remove. Add 16 oz honey and stir until combined. Refrigerate between uses. 

Photo credit: @origin_milk
    We love this celiac blogger and wellness coach in We love this celiac blogger and wellness coach in Italy, who teaches fun, easy and FREE online classes on gluten free favorites like sweet potato gnocchi and spinach and ricotta ravioli. Catalin's next class is gluten free tiramisu, 1/16 at 11am MST. RSVP now at the link in bio, and get your premade ladyfingers ordered!
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📸 credit: Catalin
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