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ROOT Marketing & PR specializes in PR, brand strategy, digital and content marketing, special events, and so much more. We excel at networking, developing key messages, and landing feature stories that uniquely position our clients to reach their target market.


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PR and Media Relations in the Millennial Age

May 7, 2018 By Kuvy Ax

PR and Media Relations in the Millennial Age

A lot has changed since we founded ROOT in 2001. Maybe you can relate.  There was no Twitter, Facebook, Instagram or Snapchat. Cell phones weren’t “smart” yet — most of them were actually just phones.  With fewer channels, the media landscape was a lot easier to navigate than it is now. Print media was king.  PR was really mostly “media relations”, and organizations sent press ... View Post

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    Happy birthday to our Social Media Strategist and Happy birthday to our Social Media Strategist and Trainer @josepheeeny 🎂🥳🎉Josephine's smarts and sunny personality make her a great fit for the ROOT team! We hope you have a great day and great year Josephine!
    We’re fun. We’re serious. And we’re serious We’re fun. We’re serious. And we’re serious about having fun.  @jenniferolsonphotography, thanks for letting both sides of @rootmktgpr shine in today’s photo shoot! 🎉😍❤️🙏🏻📸
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#photoshoot #behindthescenes #lightscameraaction #watchoutworld #dreamteam #candid #candidphotography #marketingteam #prteam #denvermarketing #thegoodfoodagency
    We're so happy to work with @kiln.co, downtown Bou We're so happy to work with @kiln.co, downtown Boulder's VERY cool coworking space that was created to help you achieve a work-life balance with amenities like a podcast studio, event space, commercial kitchen, café, parenting room, walking and biking desks, long-term bike storage, and electric car-charging stations. Thanks for the coverage @5280magazine! Link in bio.
    Attention all foodies and trivia game fans! 🚨Jo Attention all foodies and trivia game fans! 🚨Join @flatironsfoodfilmfest for their first-ever food and film trivia game night on Wed., Feb. 3rd at 7:30 pm. ROOT's very own @Kuvyax will be the game show host. Prizes from local food and beverage producers such as @weldwerksbrewing and @stemciders. Registration required for this FREE event, link in bio.
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Photo Credit: Frank Mattano
    We like celebrating National Milk Day with somethi We like celebrating National Milk Day with something that's a little more elevated than a glass of milk. @origin_milk teamed up with famed Colorado Mixologist Jack Bethel (@amanforallspirits) to develop a 2021 update on the classic milk punch – aptly titled The Optimist. The fancy-but-feasible recipe features a chai tea syrup, Jamacian Rum, and ORIGIN whole milk, found at @wholefoods and @naturalgrocers across Colorado. 
Recipe below: 

8 oz ORIGIN Whole Milk
8 oz Jamaican rum (we like Smith and Cross)
5 oz sherry (we like Oloroso)
2.5 oz Chai Tea Syrup*
2 oz fresh lemon juice
4 dashes bitters (we like Dram Black)
 
Add the ORIGIN milk to a small saucepan and bring to a simmer on the stove top. Once boiling remove from heat and add lemon juice. Let sit for 5 minutes while milk solids form. Add the rum to the milk and lemon mixture, and strain through a sieve into a pitcher containing the sherry, chai tea syrup, and bitters. Rinse your strainer and pass this mixture through again. Rinse your strainer again, and add a paper towel to the inside before straining a third time. Finally, add a coffee filter to the inside of your strainer and pass through one more time. Expect the straining to go slow, this is the most challenging part of the drink. 
 
Chill overnight and serve in a rocks glass with ice. Garnish with a fresh strawberry.
 
*Chai Tea Syrup: Bring 16 oz water to a boil with four packets of your favorite spiced chai tea. Tazo is a good option. Let steep for 10 minutes and remove. Add 16 oz honey and stir until combined. Refrigerate between uses. 

Photo credit: @origin_milk
    We love this celiac blogger and wellness coach in We love this celiac blogger and wellness coach in Italy, who teaches fun, easy and FREE online classes on gluten free favorites like sweet potato gnocchi and spinach and ricotta ravioli. Catalin's next class is gluten free tiramisu, 1/16 at 11am MST. RSVP now at the link in bio, and get your premade ladyfingers ordered!
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📸 credit: Catalin
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