Warning: The following content was written for purpose-driven businesses. At ROOT we’re committed to helping heartfelt businesses become the next big thing. If you are committed to providing a product or service that makes peoples’ lives better and brings meaning to the world, then this blog is for you. Keep reading for insights that can help you surpass the Goliath in your ... View Post
Can’t Miss These July and August Events in Colorado
Summer is in full swing here in Colorado, and we’ve rounded up our top picks for the best events this July and August. Whether you’re looking for a food and beverage events or music festivals, there’s more to do than there are hours in the day! Here’s a few of our fave picks:JulyJuly 5-7: Cherry Creek Arts Festival, DenverJuly 5-14: Crested Butte Wildflower Festival, Crested ButteJuly 13: Dining ... View Post
Hosting a Successful Influencer Event
You probably already know that having several Influencers talking up your company on social media would be a fast and hugely impactful way to raise awareness about your offerings, but what’s the best way to set that up and put your best foot forward? Read on to learn about how to host an impactful influencer event: An Influencer’s #1 Priority The bread and butter for most Influencers is their ... View Post
Partner Up for Success
Simple steps for strategic alliance building: A strategic marketing partnership is a union you and another organization create to further both of your goals, and expand your reach. The development of a strategic alliance can benefit your business through brand exposure to the broader market, generating new leads, and sharing product development or event planning costs. Some examples of ... View Post
Can’t-Miss Colorado Events
With spring in full force and summer just around the corner, we rounded up our top picks for the best events in May and June in Denver, Boulder and the Front Range. Whether you're looking for a food and beverage event or cultural festival, there's a fun Colorado event for everyone. Check out the calendar below. May May 3: Music & Margs, Denver May 4: May the Fourth Brew Run, ... View Post
5 Ways to Capitalize on Your Media Hits
You've done the work. You've written a news release. You've created a targeted list of reporters who write about your industry. You've sent the release to each one individually with a personalized note explaining why your story could be of interest to them. You've followed up, and lo and behold, you landed a great story in the publication of your dreams. In the PR world, this is what we call ... View Post
