Colorado Marketing & PR Agency | ROOT Marketing & PR

ROOT Marketing & PR specializes in PR, brand strategy, digital and content marketing, special events, and so much more. We excel at networking, developing key messages, and landing feature stories that uniquely position our clients to reach their target market.

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Can’t miss Colorado events in September & October

Credit: Thomas Ward for Pexel We're going to miss the warmth and long days of summer, but in Colorado, there are still a ton of fun foodie events to look forward to in the fall! From philanthropic food events to boozy nights sure to keep you warm, here are our top picks for some of the best events taking place all around Colorado this September and October.  September September ... View Post

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What’s Your Addictive Story?

My 10-year-old daughter came running into our kitchen the other day, fervently recounting a scary story she heard on YouTube promoting an Addictive Stories app. While I was horrified that she was targeted with a pretty creepy tale, I found the idea intriguing, especially as a PR and marketing professional. It got me thinking about what makes a story addictive. Addictive stories — stories filled ... View Post

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The science behind viral content: 6 tips to help you create content that gets shared

Warning: The following content was written for purpose-driven businesses. At ROOT we’re committed to helping heartfelt businesses become the next big thing.  If you are committed to providing a product or service that makes peoples’ lives better and brings meaning to the world, then this blog is for you. Keep reading for insights that can help you surpass the Goliath in your ... View Post

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Can’t Miss These July and August Events in Colorado

Summer is in full swing here in Colorado, and we’ve rounded up our top picks for the best events this July and August. Whether you’re looking for a food and beverage events or music festivals, there’s more to do than there are hours in the day! Here’s a few of our fave picks:JulyJuly 5-7: Cherry Creek Arts Festival, DenverJuly 5-14: Crested Butte Wildflower Festival, Crested ButteJuly 13: Dining ... View Post

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Hosting a Successful Influencer Event

You probably already know that having several Influencers talking up your company on social media would be a fast and hugely impactful way to raise awareness about your offerings, but what’s the best way to set that up and put your best foot forward? Read on to learn about how to host an impactful influencer event: An Influencer’s #1 Priority The bread and butter for most Influencers is their ... View Post

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Partner Up for Success

Simple steps for strategic alliance building: A strategic marketing partnership is a union you and another organization create to further both of your goals, and expand your reach. The development of a strategic alliance can benefit your business through brand exposure to the broader market, generating new leads, and sharing product development or event planning costs. Some examples of ... View Post