Here’s something to boggle the mind: Google processes over 40,000 search queries per second – that’s 3.5 billion searches per day! Why is that? Because it is a fast and reliable way to get answers to a question. Within seconds of thinking of a question, you can type in a search and generate a list of information to quench your hunger for knowledge (or at least, the number for your local pizza ... View Post
7 Essential Social Media Trends
Our newest team member, Bre Patterson, is a social media maven and is the blogger and influencer behind Bites with Bre. She is always looking for the next way to break the ever-changing algorithms behind social media and keep two steps ahead of the current trends. Last week, Bre led the ROOT PR & Marketing team through a social media training to teach us new ways to leverage engaging tactics ... View Post
Top Things We Learned at the Colorado Restaurant Show
This week was the 2018 CO Restaurant Show and the ROOT Marketing & PR team was there to soak up knowledge, connect with friends and make new ones! In case you weren’t able to make it this year, here are some of the most impactful messages we heard over the course of the conference: Gender and the Restaurant Industry Amanda Cohen // Dirt Candy The Restaurant Show was kicked off by ... View Post
How to Host a Successful Media Event
Do you feel like your business would get some great coverage by the media, if only they could see what you’re doing first hand? We recommend you host a media event! It’s a great, efficient way to get several writers and influencers to experience your goods or services at the same time. Here are some basic tips to make your first media event an unqualified success: Determine what you ... View Post
Services Spotlight: A Grand Opening Media Event at Rye Society
ROOT Marketing & PR has worked with restaurants since we first planted our roots in 2002. While we work with more brands and businesses today than in years past, we will always love our restaurant clients. Assisting in opening a restaurant, in particular, is one of our favorite projects. That's why this month's Services Spotlight is focused on the grand opening media event at Rye Society, a ... View Post
Services Spotlight: A Recipe for Success with 8th Wonder Tea
The ROOT Marketing & PR team is growing, and our skills are growing, too. We now offer more services than ever before. Most business owners specialize in commerce, operations, or product development, not devising marketing tactics or promoting their product or service. They often don’t have an in-house marketing and communications department to do this, and they don’t want the hassle of ... View Post