Do you feel like your business would get some great coverage by the media, if only they could see what you’re doing first hand? We recommend you host a media event! It’s a great, efficient way to get several writers and influencers to experience your goods or services at the same time. Here are some basic tips to make your first media event an unqualified success: Determine what you ... View Post
Services Spotlight: A Grand Opening Media Event at Rye Society
ROOT Marketing & PR has worked with restaurants since we first planted our roots in 2002. While we work with more brands and businesses today than in years past, we will always love our restaurant clients. Assisting in opening a restaurant, in particular, is one of our favorite projects. That's why this month's Services Spotlight is focused on the grand opening media event at Rye Society, a ... View Post
Services Spotlight: A Recipe for Success with 8th Wonder Tea
The ROOT Marketing & PR team is growing, and our skills are growing, too. We now offer more services than ever before. Most business owners specialize in commerce, operations, or product development, not devising marketing tactics or promoting their product or service. They often don’t have an in-house marketing and communications department to do this, and they don’t want the hassle of ... View Post
Three Strategies For Impactful Social Media Pages
These days, potential and current customers often reference a social media page to learn about a company or service the same way they’d use a website. Your business page could be the first impression they get of your brand, which means that page needs to make a great first impression of your brand. Pages that also educate and inspire users to take action can lead to future sales. Information on ... View Post
Can’t-Miss Colorado Summer Brew Festivals
What's summer without a solid beer festival? Whether you're a Colorado resident or just visiting, here's a list of can't miss brew bashes that are happening all across the state in Summer 2018! MAY May 26th - Beaver Creek Blues, Brews & BBQ Festival (Beaver Creek) May 27th - Festival of the Brewpubs (Dillon) JUNE June 2nd-3rd - Burning Can Beer Fest (Lyons) June 9th - Sun Drenched Music ... View Post
PR and Media Relations in the Millennial Age
A lot has changed since we founded ROOT in 2001. Maybe you can relate. There was no Twitter, Facebook, Instagram or Snapchat. Cell phones weren’t “smart” yet — most of them were actually just phones. With fewer channels, the media landscape was a lot easier to navigate than it is now. Print media was king. PR was really mostly “media relations”, and organizations sent press releases and news ... View Post