Simple steps for strategic alliance building: A strategic marketing partnership is a union you and another organization create to further both of your goals, and expand your reach. The development of a strategic alliance can benefit your business through brand exposure to the broader market, generating new leads, and sharing product development or event planning costs. Some examples of ... View Post
Can’t-Miss Colorado Events
With spring in full force and summer just around the corner, we rounded up our top picks for the best events in May and June in Denver, Boulder and the Front Range. Whether you're looking for a food and beverage event or cultural festival, there's a fun Colorado event for everyone. Check out the calendar below. May May 3: Music & Margs, Denver May 4: May the Fourth Brew Run, ... View Post
5 Ways to Capitalize on Your Media Hits
You've done the work. You've written a news release. You've created a targeted list of reporters who write about your industry. You've sent the release to each one individually with a personalized note explaining why your story could be of interest to them. You've followed up, and lo and behold, you landed a great story in the publication of your dreams. In the PR world, this is what we call ... View Post
Stop Acting Like You Know How To Do Email Marketing
Email is dead. Long live email. This is an ongoing debate in online marketing. Not only are we swamped by more email, we have a lot more other things competing for our attention. Plus, Google is giving the consumer tools to filter out a lot of those emails in the promotional tabs. But people still overwhelmingly say that if they want to hear from a company, they ... View Post
ROOT’S Top Picks for Early Spring Events: Come Out of Hibernation
The first day of spring is just around the corner and it’s time to get out and about! We’ve rounded up some of the best events in March and April in Denver, Boulder and the Front Range, that you won’t want to miss. Our top picks highlight a wide variety of food, beverage, and cultural events, ranging from daytime activities for the whole family to beer festivals and foodie events. Check out the ... View Post
What’s Best For You: In-House or Agency Marketing?
You know you need marketing help – social media, PR, influencer marketing, email newsletters, and so on – but should you hire someone or a team in-house, or work with an agency? First, write a list of your needs and goals, and be as specific as possible. Think about reputation building through traditional media or influencers, content development, improving your SEO, advertising, etc. Next, ... View Post
