Colorado Marketing & PR Agency | ROOT Marketing & PR

ROOT Marketing & PR specializes in PR, brand strategy, digital and content marketing, special events, and so much more. We excel at networking, developing key messages, and landing feature stories that uniquely position our clients to reach their target market.

By

ROOT Gift Guide 2019

Colorado produces some of the best food and drinks in the world. Share a taste of Colorado cuisine with these gift ideas that are locally made and nationally loved. Look for extra deals and specials on Small Business Saturday, which always falls two days after Thanksgiving (this year, November 30.)  For the wine lover: Colorado is making outstanding wines these days.  A membership to a ... View Post

By

Seven Tips to Put the Cherry On Top of First Bite

Credit: Christina Kiffney Photography First Bite: Boulder County Restaurant kicks off one week from today! Mark your calendar for 9  delicious days from Friday, Nov. 8 - Saturday, Nov. 16. With nearly 50 menus, and a variety of experiences available in restaurants all across Boulder County, we thought we’d put together a few tips to help you make the most out of your First ... View Post

By

Events to Get You in the Holiday Spirit

The holiday season is just around the corner so grab some yummy food, a celebratory drink, and your loved ones - preferably all at once. We’ve compiled some of the many events happening in Colorado to help you get into the holiday spirit this November and December.  November 2: Chilli Booze + Brews, Denver November 2: Mac & Cheese Festival, RiNo November 2: Denver Art Museum Free ... View Post

By

How to Measure Influencer Marketing Return on Investment (ROI)

At the beginning of 2019, we shared our Seven Essential Social Media Trends. Our last trend focused on the evolution of Influencer Marketing. In less than a year, this has become the hottest topic for our social media marketing team. Influencers are utilizing Facebook, TikTok, Snapchat, Pinterest, Twitter, Twitch and blogs, but Instagram is the most successful platform. It has over 800 million ... View Post

By

Looking Through the (Beer) Glass: What the 2019 GABF Tells Us

This past weekend, 283 breweries - just 12 percent of entries - brought at least one Great American Beer Festival (GABF) medal back to their brewery. More than 2,000 breweries walked out empty-handed. As the world’s largest commercial beer competition (and biggest GABF to date,) this annual festival shines a spotlight on where the beer industry is at, and where it is headed. Here are some ... View Post

By

HIGHLIGHTS FROM THE 2019 COLORADO RESTAURANT AND BAR SHOW

This is why we love the restaurant industry: big-hearted, talented people pouring their hearts into helping make people happy. We just spent the past two days at the Colorado Restaurant Association's Colorado Restaurant and Bar Show at the Colorado Convention Center, learning from speakers like Tabitha Mason of Zingerman's Delicatessen on how to treat people right; Food & Wine Magazine’s Kat ... View Post