These days, potential and current customers often reference a social media page to learn about a company or service the same way they’d use a website. Your business page could be the first impression they get of your brand, which means that page needs to make a great first impression of your brand. Pages that also educate and inspire users to take action can lead to future sales. Information on ... View Post
Can’t-Miss Colorado Summer Brew Festivals
What's summer without a solid beer festival? Whether you're a Colorado resident or just visiting, here's a list of can't miss brew bashes that are happening all across the state in Summer 2018! MAY May 26th - Beaver Creek Blues, Brews & BBQ Festival (Beaver Creek) May 27th - Festival of the Brewpubs (Dillon) JUNE June 2nd-3rd - Burning Can Beer Fest (Lyons) June 9th - Sun Drenched Music ... View Post
PR and Media Relations in the Millennial Age
A lot has changed since we founded ROOT in 2001. Maybe you can relate. There was no Twitter, Facebook, Instagram or Snapchat. Cell phones weren’t “smart” yet — most of them were actually just phones. With fewer channels, the media landscape was a lot easier to navigate than it is now. Print media was king. PR was really mostly “media relations”, and organizations sent press releases and news ... View Post
Food Photography: Tips & Tricks
I've been shooting food and fine dining for two years for a global hospitality group. When I first started out, I knew I was passionate about photography and desperately wanted to be good at it - but I was terrified. I started out knowing next to nothing about the subject. I lived and breathed the food & beverage industry, religiously followed food blogs, obsessively flipped through issues of ... View Post