The first day of spring is just around the corner and it’s time to get out and about! We’ve rounded up some of the best events in March and April in Denver, Boulder and the Front Range, that you won’t want to miss. Our top picks highlight a wide variety of food, beverage, and cultural events, ranging from daytime activities for the whole family to beer festivals and foodie events. Check out the ... View Post
What’s Best For You: In-House or Agency Marketing?
You know you need marketing help – social media, PR, influencer marketing, email newsletters, and so on – but should you hire someone or a team in-house, or work with an agency? First, write a list of your needs and goals, and be as specific as possible. Think about reputation building through traditional media or influencers, content development, improving your SEO, advertising, etc. Next, ... View Post
Top 6 Best Practices for Working with Influencers
A world where “influencers” are, well, influential is still relatively new, so what exactly is a social media influencer? Essentially, it’s someone who has a strong following on their social media channels, and through those channels has the power to impact how their followers spend their money. Brand-influencer relationships are constantly growing and changing, and it can be a difficult world to ... View Post
The 13 Hottest Food & Beverage Trends of 2019
Food, drink and restaurant trends are popping up – and then disappearing – faster than ever before. Everyone seems to have an opinion on which trends are going to be big for the next year. How do you know which ones to pay attention to, and which ones will disappear faster than you can say activated charcoal? In preparation for ROOT founder Kuvy Ax's presentation on 2019 Restaurant Trends at the ... View Post
2019 Insider Guide to Eating & Drinking Along the Front Range
We’re not embarrassed to admit it: we spend A LOT of time eating and drinking in the cities where we live (hey, eat local!) We love to support talented people in the food industry, and happily, that also means eating and drinking what they produce! This year, we discovered some incredible new places, and continued to be impressed by our old favorites. It was quite a feat to put together this 2019 ... View Post
The Quick and Dirty Guide to the 9 Best Practices in Content Marketing
Here’s something to boggle the mind: Google processes over 40,000 search queries per second – that’s 3.5 billion searches per day! Why is that? Because it is a fast and reliable way to get answers to a question. Within seconds of thinking of a question, you can type in a search and generate a list of information to quench your hunger for knowledge (or at least, the number for your local pizza ... View Post