At the beginning of 2019, we shared our Seven Essential Social Media Trends. Our last trend focused on the evolution of Influencer Marketing. In less than a year, this has become the hottest topic for our social media marketing team. Influencers are utilizing Facebook, TikTok, Snapchat, Pinterest, Twitter, Twitch and blogs, but Instagram is the most successful platform. It has over 800 million ... View Post
Looking Through the (Beer) Glass: What the 2019 GABF Tells Us
This past weekend, 283 breweries - just 12 percent of entries - brought at least one Great American Beer Festival (GABF) medal back to their brewery. More than 2,000 breweries walked out empty-handed. As the world’s largest commercial beer competition (and biggest GABF to date,) this annual festival shines a spotlight on where the beer industry is at, and where it is headed. Here are some ... View Post
HIGHLIGHTS FROM THE 2019 COLORADO RESTAURANT AND BAR SHOW
This is why we love the restaurant industry: big-hearted, talented people pouring their hearts into helping make people happy. We just spent the past two days at the Colorado Restaurant Association's Colorado Restaurant and Bar Show at the Colorado Convention Center, learning from speakers like Tabitha Mason of Zingerman's Delicatessen on how to treat people right; Food & Wine Magazine’s Kat ... View Post
How to Market Your New Beer in Sour Times
Like a bad beer, craft beer sales are flat at best or, at its worst, declining – depending on which USA Today stats you reference. In Colorado with the passage of Senate Bill 16-197 that allows big-box grocery stores to carry full-strength beer, fewer people are visiting breweries to grab their weekend crowlers. To remain competitive, you’ll need to be your own cheerleader for each beer release. ... View Post
Can’t miss Colorado events in September & October
Credit: Thomas Ward for Pexel We're going to miss the warmth and long days of summer, but in Colorado, there are still a ton of fun foodie events to look forward to in the fall! From philanthropic food events to boozy nights sure to keep you warm, here are our top picks for some of the best events taking place all around Colorado this September and October. September September ... View Post
What’s Your Addictive Story?
My 10-year-old daughter came running into our kitchen the other day, fervently recounting a scary story she heard on YouTube promoting an Addictive Stories app. While I was horrified that she was targeted with a pretty creepy tale, I found the idea intriguing, especially as a PR and marketing professional. It got me thinking about what makes a story addictive. Addictive stories — stories filled ... View Post
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