Colorado Marketing & PR Agency | ROOT Marketing & PR

ROOT Marketing & PR specializes in PR, brand strategy, digital and content marketing, special events, and so much more. We excel at networking, developing key messages, and landing feature stories that uniquely position our clients to reach their target market.


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First Steps for Partnerships That Work

February 20, 2020 By Sarah Hutcherson

First Steps for Partnerships That Work

These days, marketing often means spending hours in front of the computer creating social media campaigns and Google Ads, and your only contact is with your cat and AI bots. While these are stellar marketing strategies, we urge you to consider good old-fashioned partnership marketing – i.e. when you collaborate with another business, organization, or person because they have a relationship ... View Post

Colorado events in January & February

December 27, 2019 By ROOT Marketing & PR

Colorado events in January & February

Make this the year that you finally get out and experience more of all the fun things Colorado has to offer! From winter festivals to food tours and alcohol tastings, Colorado’s food scene continues to grow every year. Here are some of the top events happening across the state in January and February: Dillon Ice Castles: Opens December 28, runs through winter season, Dillion, CO Clicquot In ... View Post

2020 Insider Guide to Eating & Drinking in Denver

December 10, 2019 By ROOT Marketing & PR

2020 Insider Guide to Eating & Drinking in Denver

Photo Credit: Rio Grande Mexican Restaurant You won’t be surprised to hear that we are passionate about food, and that one of our favorite hobbies is trying new restaurants. Fortunately for us, the best way to support Colorado’s growing food scene, and the talented people in the food industry, is to eat out a lot!  This year, just like many years before it, we explored all kinds of Denver ... View Post

ROOT Gift Guide 2019

November 22, 2019 By ROOT Marketing & PR

ROOT Gift Guide 2019

Colorado produces some of the best food and drinks in the world. Share a taste of Colorado cuisine with these gift ideas that are locally made and nationally loved. Look for extra deals and specials on Small Business Saturday, which always falls two days after Thanksgiving (this year, November 30.)  For the wine lover: Colorado is making outstanding wines these days.  A membership to a ... View Post

Seven Tips to Put the Cherry On Top of First Bite

November 7, 2019 By ROOT Marketing & PR

Seven Tips to Put the Cherry On Top of First Bite

Credit: Christina Kiffney Photography First Bite: Boulder County Restaurant kicks off one week from today! Mark your calendar for 9  delicious days from Friday, Nov. 8 - Saturday, Nov. 16. With nearly 50 menus, and a variety of experiences available in restaurants all across Boulder County, we thought we’d put together a few tips to help you make the most out of your First ... View Post

Events to Get You in the Holiday Spirit

October 25, 2019 By ROOT Marketing & PR

Events to Get You in the Holiday Spirit

The holiday season is just around the corner so grab some yummy food, a celebratory drink, and your loved ones - preferably all at once. We’ve compiled some of the many events happening in Colorado to help you get into the holiday spirit this November and December.  November 2: Chilli Booze + Brews, Denver November 2: Mac & Cheese Festival, RiNo November 2: Denver Art Museum Free ... View Post

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    Folks, it's almost time for us to launch the new R Folks, it's almost time for us to launch the new ROOT brand! We had a terrific photoshoot with @jenniferolsonphotography, worked with our favorite copywriters and designers, and our Brand and Marketing Strategist, @kristineroot, worked her branding magic bringing it all together. Watch this space for a brand reveal next week!
    🧀 + 🍷 = 😍 Learn why this dynamic duo of 🧀 + 🍷 = 😍 
Learn why this dynamic duo of cheese and wine work so well together at @curedboulder and @firstbiteboco’s virtual wine and cheese pairing class on Feb. 28th at 5 pm. You will learn (and taste test!) the wine and cheese pairings that work, along with pairings that don't work, and why. Each ticket comes with a cheese box for two, along with 5 tastings of wine. Take your cheese and wine enthusiasm to the next level by signing up at the link in bio.
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Photo credit: Cured and First Bite
    Great photography captures authenticity. It not on Great photography captures authenticity. It not only shows others what you are all about, it helps you “find your tribe,” and makes them want to connect with you. 
People crave connection and meaning, and great photography helps you build an emotional connection with your audience. We just finished a fantastic photoshoot with @jenniferolsonphotography to capture photos for our (spoiler alert) soon-to-debut agency rebrand! Here’s a sneak peek 😍
    When something exciting happens to your business – a new round of funding, a rebrand, an award – you want to let the world know. Here are some top tips for how to make the biggest splash possible by being your own publicist. 

📖 Read our latest blog at the link in bio.
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📸 credit: Toa Heftiba
    💘Happy Valentine’s Day! Sending a special ❤ 💘Happy Valentine’s Day! Sending a special ❤️ shout out to our clients, every one of whom put their hearts out there to create a better world for us all. We love working with these Colorado businesses and entrepreneurs and we are so grateful for the work that they do, and that they let us help them get the word out. 💞💗💖🙏🏻🙏🏻🙏🏻 One of them, the @bcfm, hand-drew these adorable 😍 love notes 😍 that are on sale on their website this week: bcfm.org
@longmontfarmersmarket @lafayettefarmersmarket @unionstationmarket @boulderfarmersmarket
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#happyvalentinesday #valentines #clientlove #goodpeople #goodpeopledoinggoodthings #valentinescards #coloradofarm #coloradobusinesses #coloradoproduce #valentinesofinstagram #farmerlove #farmersmarket #gratefulheart
    Celebrate 💗 love 💗 with some #goodfood this Celebrate 💗 love 💗 with some #goodfood this Sunday! Here's what our team plans to make on Valentine's Day👩🏽‍🍳 ❤️ 

🥗 @kuvyax is making the Vegan Caesar Salad from the new vegan cooking school in Boulder, @veganfusionacademy. 
💚 @laneesh will be making Kelly Jones Nutrition’s Pistachio Stuffed Dates. 
🍜  @kristineroot believes that "nothing says love better than a steamy bowl of Pho on a cold winter day." 
🍗 @eltracy is going to try and replicate her favorite dish from her favorite Atlanta restaurant @boccalupoatl – a Southern Fried Chicken Parm. 
🍟 @josepheeeny will be making @chef_danielasher’s Daikon Curry Fries. This recipe is posted in the @boulderdailycamera article. Link in bio. 
🦀 @gianna_lapiana is making @jacksfishhouse’s Crab Cake recipe from @firstbiteboco's cookbook "A Bite Of Boulder." 
What will you be making this Valentine's Day?💞
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