Colorado Marketing & PR Agency | ROOT Marketing & PR

ROOT Marketing & PR specializes in PR, brand strategy, digital and content marketing, special events, and so much more. We excel at networking, developing key messages, and landing feature stories that uniquely position our clients to reach their target market.

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Looking Through the (Beer) Glass: What the 2019 GABF Tells Us

This past weekend, 283 breweries - just 12 percent of entries - brought at least one Great American Beer Festival (GABF) medal back to their brewery. More than 2,000 breweries walked out empty-handed. As the world’s largest commercial beer competition (and biggest GABF to date,) this annual festival shines a spotlight on where the beer industry is at, and where it is headed. Here are some ... View Post

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HIGHLIGHTS FROM THE 2019 COLORADO RESTAURANT AND BAR SHOW

This is why we love the restaurant industry: big-hearted, talented people pouring their hearts into helping make people happy. We just spent the past two days at the Colorado Restaurant Association's Colorado Restaurant and Bar Show at the Colorado Convention Center, learning from speakers like Tabitha Mason of Zingerman's Delicatessen on how to treat people right; Food & Wine Magazine’s Kat ... View Post

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How to Market Your New Beer in Sour Times

Like a bad beer, craft beer sales are flat at best or, at its worst, declining – depending on which USA Today stats you reference. In Colorado with the passage of Senate Bill 16-197 that allows big-box grocery stores to carry full-strength beer, fewer people are visiting breweries to grab their weekend crowlers. To remain competitive, you’ll need to be your own cheerleader for each beer release. ... View Post