Colorado Marketing & PR Agency | ROOT Marketing & PR

ROOT Marketing & PR specializes in PR, brand strategy, digital and content marketing, special events, and so much more. We excel at networking, developing key messages, and landing feature stories that uniquely position our clients to reach their target market.

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Good People Doing Good Things

Like you, we’ve spent the past few weeks working alongside clients and friends making hard decisions through the COVID-19 crisis. We’ve volunteered to do pro bono PR work for folks severely impacted by the crisis - Boulder and Denver farmers - and we’ve been impressed and cheered as we see people step up to help others in need.  Here are a few of our favorite “people doing good”: One of ... View Post

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First Steps for Partnerships That Work

These days, marketing often means spending hours in front of the computer creating social media campaigns and Google Ads, and your only contact is with your cat and AI bots. While these are stellar marketing strategies, we urge you to consider good old-fashioned partnership marketing – i.e. when you collaborate with another business, organization, or person because they have a relationship ... View Post

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Food Photography: Tips & Tricks

I've been shooting food and fine dining for two years for a global hospitality group. When I first started out, I knew I was passionate about photography and desperately wanted to be good at it - but I was terrified. I started out knowing next to nothing about the subject. I lived and breathed the food & beverage industry, religiously followed food blogs, obsessively flipped through issues of ... View Post