Colorado Marketing & PR Agency | ROOT Marketing & PR

ROOT Marketing & PR specializes in PR, brand strategy, digital and content marketing, special events, and so much more. We excel at networking, developing key messages, and landing feature stories that uniquely position our clients to reach their target market.

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How to Market Your New Beer in Sour Times

Like a bad beer, craft beer sales are flat at best or, at its worst, declining – depending on which USA Today stats you reference. In Colorado with the passage of Senate Bill 16-197 that allows big-box grocery stores to carry full-strength beer, fewer people are visiting breweries to grab their weekend crowlers. To remain competitive, you’ll need to be your own cheerleader for each beer release. ... View Post

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Can’t miss Colorado events in September & October

Credit: Thomas Ward for Pexel We're going to miss the warmth and long days of summer, but in Colorado, there are still a ton of fun foodie events to look forward to in the fall! From philanthropic food events to boozy nights sure to keep you warm, here are our top picks for some of the best events taking place all around Colorado this September and October.  September September ... View Post

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What’s Your Addictive Story?

My 10-year-old daughter came running into our kitchen the other day, fervently recounting a scary story she heard on YouTube promoting an Addictive Stories app. While I was horrified that she was targeted with a pretty creepy tale, I found the idea intriguing, especially as a PR and marketing professional. It got me thinking about what makes a story addictive. Addictive stories — stories filled ... View Post