Part two of a two-part series on restaurant marketing, written with love for First Bite Boulder, on small business marketing that was written primarily for restaurants, but is 99% applicable to all companies. Photo Credit: Ketut Subiyanto. The first blog in this two-part series was intended to get your juices flowing, to inspire you to create practical business strategies to help you ... View Post
Restaurant Marketing in a Pandemic: What Can You Do To Survive the Winter?
Part one of a two-part marketing blog, written with love for First Bite Boulder by ROOT, people who live to eat and promote good food. Winter is coming, and it don’t look pretty. The latest survey from the National Restaurant Association says that 40% of restaurants will have to close if they don’t receive additional financial relief from the federal government. We don’t need to tell you ... View Post
5 Marketing Trends that will live beyond COVID-19
We’ve all had to make changes over the past few months, as we adjust to life with COVID-19 in it. We’ve changed our habits, and adopted new technologies for work and life at home. Our circles of influence have shifted and, in many cases, so have our priorities. At ROOT, we are watching those consumer behaviors closely and looking at the short and long term implications of those changes, as we ... View Post
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