ROOT Marketing & PR

ROOT Marketing & PR specializes in PR, brand strategy, digital and content marketing, special events, and so much more. We excel at networking, developing key messages, and landing feature stories that uniquely position our clients to reach their target market.

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What’s Best For You: In-House or Agency Marketing?

You know you need marketing help – social media, PR, influencer marketing, email newsletters, and so on – but should you hire someone or a team in-house, or work with an agency? First, write a list of your needs and goals, and be as specific as possible. Think about reputation building through traditional media or influencers, content development, improving your SEO, advertising, etc. Next, ... View Post

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Top 6 Best Practices for Working with Influencers

A world where “influencers” are, well, influential is still relatively new, so what exactly is a social media influencer? Essentially, it’s someone who has a strong following on their social media channels, and through those channels has the power to impact how their followers spend their money. Brand-influencer relationships are constantly growing and changing, and it can be a difficult world to ... View Post

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The 13 Hottest Food & Beverage Trends of 2019

Food, drink and restaurant trends are popping up – and then disappearing – faster than ever before. Everyone seems to have an opinion on which trends are going to be big for the next year. How do you know which ones to pay attention to, and which ones will disappear faster than you can say activated charcoal? In preparation for ROOT founder Kuvy Ax's presentation on 2019 Restaurant Trends at the ... View Post