ROOT Marketing & PR

ROOT Marketing & PR specializes in PR, brand strategy, digital and content marketing, special events, and so much more. We excel at networking, developing key messages, and landing feature stories that uniquely position our clients to reach their target market.

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Can’t miss Colorado events in September & October

Credit: Thomas Ward for Pexel We're going to miss the warmth and long days of summer, but in Colorado, there are still a ton of fun foodie events to look forward to in the fall! From philanthropic food events to boozy nights sure to keep you warm, here are our top picks for some of the best events taking place all around Colorado this September and October.  September September ... View Post

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What’s Your Addictive Story?

My 10-year-old daughter came running into our kitchen the other day, fervently recounting a scary story she heard on YouTube promoting an Addictive Stories app. While I was horrified that she was targeted with a pretty creepy tale, I found the idea intriguing, especially as a PR and marketing professional. It got me thinking about what makes a story addictive. Addictive stories — stories filled ... View Post

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Food Photography: Tips & Tricks

I've been shooting food and fine dining for two years for a global hospitality group. When I first started out, I knew I was passionate about photography and desperately wanted to be good at it - but I was terrified. I started out knowing next to nothing about the subject. I lived and breathed the food & beverage industry, religiously followed food blogs, obsessively flipped through issues of ... View Post