Email is dead. Long live email. This is an ongoing debate in online marketing. Not only are we swamped by more email, we have a lot more other things competing for our attention. Plus, Google is giving the consumer tools to filter out a lot of those emails in the promotional tabs. But people still overwhelmingly say that if they want to hear from a company, they ... View Post
ROOT’S TOP PICKS FOR EARLY SPRING EVENTS: COME OUT OF HIBERNATION
The first day of spring is just around the corner and it’s time to get out and about! We’ve rounded up some of the best events in March and April in Denver, Boulder and the Front Range, that you won’t want to miss. Our top picks highlight a wide variety of food, beverage, and cultural events, ranging from daytime activities for the whole family to beer festivals and foodie events. Check out the ... View Post
What’s Best For You: In-House or Agency Marketing?
You know you need marketing help – social media, PR, influencer marketing, email newsletters, and so on – but should you hire someone or a team in-house, or work with an agency? First, write a list of your needs and goals, and be as specific as possible. Think about reputation building through traditional media or influencers, content development, improving your SEO, advertising, etc. Next, ... View Post
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