ROOT Marketing & PR

ROOT Marketing & PR specializes in PR, brand strategy, digital and content marketing, special events, and so much more. We excel at networking, developing key messages, and landing feature stories that uniquely position our clients to reach their target market.

By

Partner Up for Success

Simple steps for strategic alliance building: A strategic marketing partnership is a union you and another organization create to further both of your goals, and expand your reach. The development of a strategic alliance can benefit your business through brand exposure to the broader market, generating new leads, and sharing product development or event planning costs. Some examples of ... View Post

By

Can’t-Miss Colorado Events

With spring in full force and summer just around the corner, we rounded up our top picks for the best events in May and June in Denver, Boulder and the Front Range. Whether you're looking for a food and beverage event or cultural festival, there's a fun Colorado event for everyone. Check out the calendar below. May May 3: Music & Margs, Denver May 4: May the Fourth Brew Run, ... View Post

By

5 Ways to Capitalize on Your Media Hits

You've done the work. You've written a news release. You've created a targeted list of reporters who write about your industry. You've sent the release to each one individually with a personalized note explaining why your story could be of interest to them. You've followed up, and lo and behold, you landed a great story in the publication of your dreams. In the PR world, this is what we call ... View Post