Colorado Marketing & PR Agency | ROOT Marketing & PR

ROOT Marketing & PR specializes in PR, brand strategy, digital and content marketing, special events, and so much more. We excel at networking, developing key messages, and landing feature stories that uniquely position our clients to reach their target market.

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Food Photography: Tips & Tricks

I've been shooting food and fine dining for two years for a global hospitality group. When I first started out, I knew I was passionate about photography and desperately wanted to be good at it - but I was terrified. I started out knowing next to nothing about the subject. I lived and breathed the food & beverage industry, religiously followed food blogs, obsessively flipped through issues of ... View Post

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Restaurant Marketing in a Pandemic: Attracting Customers

Part two of a two-part series on restaurant marketing, written with love for First Bite Boulder, on small business marketing that was written primarily for restaurants, but is 99% applicable to all companies. Photo Credit: Ketut Subiyanto. The first blog in this two-part series was intended to get your juices flowing, to inspire you to create practical business strategies to help you ... View Post

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Restaurant Marketing in a Pandemic: What Can You Do To Survive the Winter?

Part one of a two-part marketing blog, written with love for First Bite Boulder by ROOT, people who live to eat and promote good food. Winter is coming, and it don’t look pretty. The latest survey from the National Restaurant Association says that 40% of restaurants will have to close if they don’t receive additional financial relief from the federal government. We don’t need to tell you ... View Post