ROOT Marketing & PR

ROOT Marketing & PR specializes in PR, brand strategy, digital and content marketing, special events, and so much more. We excel at networking, developing key messages, and landing feature stories that uniquely position our clients to reach their target market.

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5 Ways to Capitalize on Your Media Hits

You've done the work. You've written a news release. You've created a targeted list of reporters who write about your industry. You've sent the release to each one individually with a personalized note explaining why your story could be of interest to them. You've followed up, and lo and behold, you landed a great story in the publication of your dreams. In the PR world, this is what we called ... View Post

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Stop Acting Like You Know How To Do Email Marketing

Email is dead. Long live email.  This is an ongoing debate in online marketing.  Not only are we swamped by more email, we have a lot more other things competing for our attention.  Plus, Google is giving the consumer tools to filter out a lot of those emails in the promotional tabs.  But people still overwhelmingly say that if they want to hear from a company, they ... View Post

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ROOT’S Top Picks for Early Spring Events: Come Out of Hibernation

The first day of spring is just around the corner and it’s time to get out and about! We’ve rounded up some of the best events in March and April in Denver, Boulder and the Front Range, that you won’t want to miss. Our top picks highlight a wide variety of food, beverage, and cultural events, ranging from daytime activities for the whole family to beer festivals and foodie events. Check out the ... View Post